Responsibilities

• Own the UK's top-of-funnel marketing strategy across paid, owned, and earned channels - setting country-level priorities, translating growth targets into a locally relevant plan, and driving independent GTM initiatives with a dedicated local budget.
• Partner with central Channel Leads (SEM, SEO, CRM, Social, PR, Partner Marketing) to adapt global strategy and assets for the UK market, providing timely local inputs so central teams can execute without delay
• Conduct market analysis to understand local dynamics, competitive landscape, and tasker/client behaviour, translating insights into opportunities that sharpen commercial strategy and metro-level priorities
• Partner with the UK Senior Country Manager to develop and execute local go to market initiatives that drive demand and client retention
• Orchestrate large-scale metro activations and brand moments in collaboration with cross-functional teams
• Support Tasker Operations with strategic development and execution of supply-side initiatives

Requirements

• 5+ years in marketing, strategy, operations, or marketplace roles
• Analytical skill set; comfortable applying funnel optimisation, LTV/CAC metrics, and supply/demand modelling to real-world decisions.
• Experience building and implementing repeatable go-to-market strategies, local activations, and brand moments.
• Excellent communication and relationship-building skills; comfortable presenting to senior stakeholders and large groups, and managing external partners/agencies.
• Comfortable working heavily with data and operating at pace in an entrepreneurial, fast-changing environment; startup or marketplace platform experience a plus.
• Willingness to engage with tasker/supply-side operations (e.g. seasonal supply planning) in addition to demand-side marketing.
• Comfortable working autonomously while coordinating across central and local, cross-functional teams (marketing, brand, PR, partnerships, Tasker Success).

Preferred

• - An understanding of the dynamics underlying a two-sided marketplace.
• - Experience working for a global brand

Benefits

• - The People. You will be surrounded by some of the most talented, supportive, smart, and kind leaders and teams -- people you can be proud to work with!
• - The Diverse Culture. We believe that we make better decisions when our workforce reflects the diversity of the communities in which we operate. Women make up half of our leadership team and our diversity representation is above that of the tech industry average.
• - The Perks. Taskrabbit offers our employees with employer-paid health insurance and a 401k match with immediate vesting for our US based employees. We offer all of our global employees generous and flexible time off with 2 company-wide closure weeks, Taskrabbit product stipends, wellness + productivity + education stipends, IKEA discounts, reproductive health support, and more. Benefits vary by country of employment.