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Outerknown

Content Marketing Intern

Carlsbad, CA (Hybrid)

Salary Not AvailableInternship

Posted 3 months ago

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Job Description

Position Description: Content Marketing Intern 

  

POSITION DESCRIPTION

Title & Reporting Relationships

Position Title:

Content Marketing Intern

Reports to:

CMO, Melissa Ziegler

Department:

Marketing 

Oversees:

No

Interactions:

Internship 

Main Purpose and Major Challenges of the Role

Support the organic growth of our women’s business through an intense summer discovery and seeding effort. Get us set up for the rest of the year with creators tied to product launches and consumer moments. This role is ideal for someone who lives and breathes social media, understand what resonates with women’s fashion audiences and is excited to help scale a purpose-driven brand. 

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Part-Time (20–30 hours/week). This role in an in-office position at our HQ in Carlsbad, CA.

 

ACCOUNTABILITY: 

  • Build women's creator profile 
  • Establish deep bench of brand right creators by identifying and vetting creators who align with Outerknown’s brand, aesthetic and values
  • Build and manage creator outreach lists with agency support, with a focus on ShopMy affiliates
  • Develop visual brief template 
  • Build creator/ UGC content calendar
  • Align specific creators to moments
  • Create curated product roundups and creator lists within ShopMy to drive conversions
  • Track trends in fashion, social content and affiliate marketing to inform strategy 
  • Develop seeding program – kit, inserts, etc
  • Coordinate and execute product seeding, including celebrity seeding
  • Monitor creator content and engagement across platforms 
  • Build weekly and monthly performance reports 
  • Assist with events and other business needs as they come up 

ACCOUNTABILITY: 

Personal Measurables

  • Network of at least 100 brand right female creators 
  • Developed creator/ UGC calendar 

ESSENTIAL SKILLS & QUALIFICATIONS

  • Passion for women’s fashion, sustainability and storytelling
  • Deep familiarity with Instagram, TikTok and creator ecosystems 
  • Love for social media
  • Love for working with creators to tell brand-right stories 
  • Relevant marketing coursework 
  • Understanding of brand development
  • Highly organized and comfortable working in spreadsheets and tracking workflows
  • Strong written communication skills
  • Self-starter who can take ownership and move quickly
  • Ability to be in office 3-days a week for 8 weeks
Outerknown logo

Outerknown

Founded by 11x world champion surfer Kelly Slater, Outerknown is a men's and women's apparel brand rooted in environmental sustainability. All Outerknown clothing is created with high-quality, long-lasting materials and is made in a way that protects our planet’s natural resources, while providing fair wages to factory workers.Outerknown explores the relationship between function, style and sustainability. As designers, it challenges us to build better, more sustainable products. As producers, it asks us to lift the lid on our supply chain, bringing the consumer along on our journey to transparency. As storytellers, it enables perpetual evolution of our brand vision. As athletes and performers, it pushes us to formerly impossible levels. As global citizens, it offers the opportunity to observe this multi-cultural world we live in and bring together seemingly unconnected people and ideas for the purpose of discovering the next Outerknown.Think you or a friend could be a great addition to the Outerknown team? Check out our career page: https://lnkd.in/da4K_RkQ

Founded in 2013
Carlsbad, California, USA
88 employees (20 in marketing)
www.outerknown.com