Content Marketing Intern at Outerknown | Carlsbad, CA

Content Marketing Intern

Carlsbad, CA (Hybrid)

Salary Not AvailableInternship

Posted 4 months ago

Job Description

Position Description: Content Marketing Intern

POSITION DESCRIPTION
Title & Reporting Relationships
Position Title:	Content Marketing Intern
Reports to:	CMO, Melissa Ziegler
Department:	Marketing
Oversees:	No
Interactions:	Internship

Main Purpose and Major Challenges of the Role

Support the organic growth of our women’s business through an intense summer discovery and seeding effort. Get us set up for the rest of the year with creators tied to product launches and consumer moments. This role is ideal for someone who lives and breathes social media, understand what resonates with women’s fashion audiences and is excited to help scale a purpose-driven brand.

Part-Time (20–30 hours/week). This role in an in-office position at our HQ in Carlsbad, CA.

ACCOUNTABILITY:

Build women's creator profile
Establish deep bench of brand right creators by identifying and vetting creators who align with Outerknown’s brand, aesthetic and values
Build and manage creator outreach lists with agency support, with a focus on ShopMy affiliates
Develop visual brief template
Build creator/ UGC content calendar
Align specific creators to moments
Create curated product roundups and creator lists within ShopMy to drive conversions
Track trends in fashion, social content and affiliate marketing to inform strategy
Develop seeding program – kit, inserts, etc
Coordinate and execute product seeding, including celebrity seeding
Monitor creator content and engagement across platforms
Build weekly and monthly performance reports
Assist with events and other business needs as they come up

ACCOUNTABILITY:

Personal Measurables

Network of at least 100 brand right female creators
Developed creator/ UGC calendar

ESSENTIAL SKILLS & QUALIFICATIONS

Passion for women’s fashion, sustainability and storytelling
Deep familiarity with Instagram, TikTok and creator ecosystems
Love for social media
Love for working with creators to tell brand-right stories
Relevant marketing coursework
Understanding of brand development
Highly organized and comfortable working in spreadsheets and tracking workflows
Strong written communication skills
Self-starter who can take ownership and move quickly
Ability to be in office 3-days a week for 8 weeks

Outerknown

Founded by 11x world champion surfer Kelly Slater, Outerknown is a men's and women's apparel brand rooted in environmental sustainability. All Outerknown clothing is created with high-quality, long-lasting materials and is made in a way that protects our planet’s natural resources, while providing fair wages to factory workers.Outerknown explores the relationship between function, style and sustainability. As designers, it challenges us to build better, more sustainable products. As producers, it asks us to lift the lid on our supply chain, bringing the consumer along on our journey to transparency. As storytellers, it enables perpetual evolution of our brand vision. As athletes and performers, it pushes us to formerly impossible levels. As global citizens, it offers the opportunity to observe this multi-cultural world we live in and bring together seemingly unconnected people and ideas for the purpose of discovering the next Outerknown.Think you or a friend could be a great addition to the Outerknown team? Check out our career page: https://lnkd.in/da4K_RkQ

Founded in 2013

Carlsbad, California, USA

88 employees (20 in marketing)

www.outerknown.com