Responsibilities

• Content strategy and opportunity identification. Assess each brand's content landscape and recommend where to focus: which formats, channels, angles, and trends offer the best return on production time. Bring a point of view, back it with data, and adjust based on what performance shows.
• Content production (short-form and long-form). Shoot, edit, and publish platform-native short-form video (TikTok, Reels, Shorts) and longer formats (YouTube, tutorials, founder/brand storytelling, product explainers). You are hands-on in every step: concepting, filming, editing, and packaging.
• Content for every channel. Produce and adapt assets for organic social, email and lifecycle campaigns, product pages (photography, demo video, lifestyle imagery), and paid ads (concepts and raw assets into the ad pipeline).
• UGC creator program (all brands). Source, vet, and onboard creators; negotiate rates; write briefs; manage deliverables; build a documented creator roster.
• Content calendar and team management. Own the cross-brand content calendar. Manage coordinators/interns posting on brand accounts: cadence, quality control, and training. Keep five brand accounts consistently active without daily oversight from leadership.
• Content performance reporting. Weekly reporting led by business impact: clicks, attributed sessions, revenue signals, and which content formats drive results.
• What You Won't Own

Requirements

• 3–5 years producing content for consumer brands, with a portfolio spanning short-form video and preferably at least one long-form format
• A strategic eye: you can look at a brand and articulate which content opportunities matter most and why, then prove it in the numbers
• Strong editing skills (CapCut, Premiere, or similar) and competent shooting: you can take a concept from brief to published without a production team if necessary
• Experience running UGC creators or influencer programs, briefing for both organic and paid
• Experience producing for multiple channel types: organic social plus at least one of email, product/e-commerce, or paid ads
• Prior experience managing or coordinating junior staff, interns, or freelancers
• Strong operational habits: calendars, trackers, briefs, and follow-through without reminders
• On top of social media trends: you track what's working on TikTok, Reels, and creator content right now, and can move on trends before they peak
• CPG, DTC, or regulated-category experience is a plus

Benefits

• Employee discount