Content House Strategy Director
Cincinnati, OH (Unknown)
Posted 10 days ago
Job Summary
Own the strategic direction for a portfolio of Personal Care brands, partnering with brand teams and creative leads to diagnose challenges, uncover insights, and shape multi-channel campaigns.
- Lead development of positioning, messaging, and creative briefs
- Present to senior stakeholders and build consensus across the organization
Job Description
Responsibilities
- Lead strategic planning for a portfolio of key Personal Care brands, serving as the primary strategic partner to brand teams and internal creative leads
- Diagnose business challenges, uncover consumer insights, identify market opportunities, and develop comprehensive strategic recommendations that inform multi-channel advertising campaigns
- Develop positioning strategies and messaging frameworks that differentiate brands in competitive landscapes
- Translate strategic foundations into inspiring creative briefs that give creative teams both clear direction and expansive creative freedom
- Monitor campaign performance and conduct post-launch analysis to measure effectiveness against objectives
- Use learnings to optimize ongoing campaigns and inform future strategic approaches, creating a continuous improvement feedback loop
- Present strategic recommendations to senior client stakeholders and C-suite executives with authority and persuasiveness
- Build consensus around strategic direction, defend recommendations with evidence and conviction, and navigate challenging conversations with diplomacy and confidence
- Distill complex strategies into clear, compelling narratives that inspire action and unlock budgets
- Write creative briefs that inspire the agency's best work—providing strategic clarity while leaving room for creative exploration
Requirements
- Bachelor's degree in marketing, business, psychology, sociology, or related field.
- 7-10+ years of progressive strategic planning experience within advertising agencies
- Minimum 5 years in a senior strategic role
- Proven track record of developing strategies that have driven measurable business results and brand-building creative work
- Based in Cincinnati or willing to relocate
Procter & Gamble
P&G was founded more than 185 years ago as a soap and candle company. Today, we’re one of the world’s largest consumer goods companies and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers. There is no single equation for success at P&G, because no two P&G people or careers are alike. Just as we strive to deliver a superior consumer experience, we aim to deliver a superior employee value equation as well. With our large global footprint, there are many opportunities to work with P&G in multiple locations. We offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world. Here, we want you to get your career off to a fast start. That's why we don't have any rotational development programs or gradual ramping-up periods: you’ll be able—and encouraged—to dive right in from Day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.
Salaries
Posted range
$144K/yr – $190K/yr
Taken straight from the job posting.
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