Content Director, Paid Social Advertising
Calabasas, CA (Hybrid)
Posted 2 days ago
Job Summary
Own the end-to-end creative strategy for paid social campaigns, turning business goals into high-performing ad concepts, overseeing briefs, production, testing, and cross-functional collaboration to optimize ROAS.
- Lead strategy and creative execution
- Drive optimization through data-driven testing
Job Description
Responsibilities
- Lead the conceptualization and execution of high-impact digital ad creatives across Facebook, Instagram, and other platforms
- Establish and maintain creative guidelines that align with brand identity while optimizing for performance
- Leverage the company’s proprietary AI ad producing platform for campaign development
- Review and approve all ad creative before publication to ensure quality and effectiveness
- Develop a consistent visual language that strengthens brand recognition while driving conversions
- Analyze creative performance data to identify patterns and opportunities for improvement
- A/B test creative elements (images, videos, copy, CTAs) to determine highest-converting combinations
- Collaborate with the performance marketing team to optimize creative based on ROAS metrics
- Develop creative that addresses specific funnel stages and customer pain points
- Translate business objectives and customer insights into compelling creative strategies
Requirements
- 5+ years in digital marketing creative development, with significant focus on paid social channels (Facebook, Instagram)
- Proven track record optimizing e-commerce ad creative for conversion metrics (ROAS, CPA, CENTER)
- Experience leading creative development for multiple product categories or campaigns simultaneously
- Portfolio demonstrating successful performance-driven creative campaigns with measurable results
- Background in visual design or art direction with a strong aesthetic sensibility
- Proficiency with design software (Adobe Creative Suite, Figma, Canva)
- Understanding of digital ad specifications and best practices across platforms
- Knowledge of A/B testing methodologies and creative optimization
- Familiarity with marketing analytics platforms and performance data interpretation
- Basic video editing capabilities or experience directing video content
Preferred
- Extra points if you embrace and have harnessed AI for creative purposes.
Benefits
- Health, Dental, and Vision Insurance
- Life Insurance
- 401(k) with matching
- Pet Insurance
- Mental Health Benefits
- Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
- Employee Product Discounts
PlanetArt
PlanetArt is an e-commerce leader delivering affordable, high-quality personalized products through a growing portfolio of globally recognized websites and apps. Home to well-known brands like Simply to Impress, Personal Creations, CafePress and FreePrints, we provide people everywhere with easy-to-use tools that leverage self-expression to create one-of-a-kind cards, gifts, wall art, apparel, home décor and more.At PlanetArt we believe a greeting card can form a meaningful connection, a photo can preserve a precious memory, a coffee mug can start a conversation, and a T-shirt can ignite a movement. Headquartered in Los Angeles with satellite offices around the world, we’re a team that thrives on creativity and innovation. The environment is stimulating and fast-paced, and we never stop challenging ourselves and others. As a group we are helping to make this world a better place by doing our life's best work.Learn more about PlanetArt and current career opportunities by visiting us at www.planetart.com/jobs.
Salaries
Posted range
$170K/yr – $200K/yr
Taken straight from the job posting.
