Responsibilities

• Plan, create, and schedule quality, relevant content across Instagram, TikTok, Pinterest, Youtube and Linkedin, that aligns with brand vision, voice and identity.
• Maintain a day-to-day content calendar aligned with the marketing strategy, including brand campaigns, product launches, and additional brand moments.
• Create content in line with overarching marketing strategy and follow briefs to produce considered and strategic content.
• Create captions and copy for all creative assets (reels, stories, grid posts, carousels, and TikToks).
• Strategically plan, create and direct content during brand moments, such as events, pop ups, pinterest moments and photoshoots.
• Creative reactive content based on trend or major brand moments to maintain cultural relevance.
• Regularly updating media channels including email marketing campaigns, UGC programs, and paid/organic assets. Not limited too capturing and creating content to fuel these channels
• Oversee, managing and repost UGC working closely with creators and customers.
• Open and close the New York store, including unlocking and securing the premises and managing the alarm system.
• Set up the sales floor each morning to brand standard and complete end-of-day pack-down.