Responsibilities

• Write posts, threads, strong opinions, product stories, and company updates for both the founder's personal accounts and the company's brand accounts on LinkedIn and X.
• Plan, film, and edit short-form videos, product demos, interviews, and longer YouTube content independently.
• Work closely with the founder to develop personal brand content that captures his voice, ideas, and everyday moments.
• Document the reality of building a startup, including customer calls, events, launches, travel, wins, and setbacks.
• Repurpose single recordings or ideas into multiple pieces of content, adapting hooks and formats for each platform.
• Own the content calendar, publish on a consistent schedule, engage with replies, and use performance data to decide what to make next.

Requirements

• 2 or more years creating and publishing content across social platforms such as LinkedIn, X, YouTube, or TikTok.
• Demonstrated ability to write, shoot, and edit video content independently, without a production team.
• A portfolio of published content showing platform-specific understanding, with different hooks and formats for LinkedIn vs X vs YouTube.
• Content creation as a primary focus of your work, not a minor part of a broader marketing or operations role.
• Experience writing social media posts and threads for professional or founder-brand accounts.
• Experience filming and editing short-form video content under five minutes.
• Experience repurposing single pieces of content into multiple formats across platforms.
• Experience managing content calendars and publishing on a consistent schedule.
• Comfort analyzing content performance metrics and using data to inform future decisions.

Preferred

• Genuine curiosity about AI, technology, or startup topics is a strong plus.
• Experience producing longer-form YouTube videos of ten or more minutes is a plus.