Content & Community Manager

Doc’s Diesel • Remote (U.S.) • EST Business Hours (Bryan, OH)

About the Role

Doc’s Diesel is looking for someone who lives and breathes diesel trucks and truck culture. This isn’t a traditional “social media manager” role. You’ll be the eyes, voice, and presence of Doc’s Diesel—both online and in the real world.

From major diesel events to day-to-day content, you’ll capture what matters, tell real stories, and represent the brand in a way that builds trust with our customers. If you’re the kind of person who’s already paying attention to builds, following the scene, and naturally creating or thinking about content, you’ll feel right at home here.

What You’ll Do

• Create and manage content across social platforms (Instagram, TikTok, Facebook, YouTube, etc.)
• Turn real-world moments into consistent, high-performing content
• Engage with our audience through comments, DMs, and community interactions
• Build and maintain relationships with brand ambassadors, partners, and customers
• Stay organized across multiple social accounts, content calendars, and campaigns
• Collaborate with the marketing team and report directly to the Head of Creative
• Help shape and evolve Doc’s Diesel’s content strategy through your ideas and instincts
• Travel to diesel/truck events, shows, and industry gatherings throughout the year to capture content and engage with customers

Brand Voice & Representation

You won’t just be posting content—you’ll be representing Doc’s Diesel everywhere you show up. We’re a brand built on trust, credibility, and real-world experience. That means:

• No corporate tone, fluff, or forced trends
• Straightforward, knowledgeable, and authentic communication
• Content that speaks to real truck owners—not internet hype
• Confidence that’s earned, not exaggerated

Every post, comment, video, and interaction should reflect the standards our customers expect. Whether you’re behind the camera or talking with someone at an event, you represent the brand.

Who You Are

• Deeply involved in, or genuinely passionate about, diesel trucks and truck/car culture
• Someone who naturally keeps up with builds, trends, and the community
• Self-motivated and able to take ownership without constant direction
• A strong communicator—both online and in person
• Organized and detail-oriented across multiple projects and platforms
• Comfortable traveling and working events throughout the year
• Someone who understands what good content looks like in this space
• Able to communicate professionally with brands, partners, and customers

Bonus Skills (Not Required, but Valuable)

• Photography and/or videography experience
• Short-form video editing
• Experience growing or managing a social media account or brand
• Existing presence within the diesel or automotive community
• Confident and engaging on-camera presence

Basic Requirements

• Must be based in the United States
• Must be available during Eastern Time business hours (Bryan, Ohio)
• Willingness to travel multiple times per quarter for events
• 3+ years of experience in social media, content creation, or a related field (or equivalent hands-on experience)

What Success Looks Like

• Content that feels real, gets shared, and resonates with the diesel community
• Strong engagement and relationships with customers and ambassadors
• A recognizable and trusted Doc’s Diesel presence at events and online
• Consistent, high-quality output that reflects the brand’s voice and standards