Content and Campaign Officer

Responsibilities

• Digital and social content creation: Create engaging content for Paddle UK’s digital and social channels, including Go Paddling. This content will include reels, short-form video, graphics, photography, captions, web stories, campaign assets and email content.
• Video and multimedia production: Storyboard, film and edit content that captures the breadth of paddling and Paddle UK activity, producing assets for Instagram, TikTok, Facebook, YouTube, LinkedIn and other channels.
• Campaign content support: Support the planning and delivery of content for key Paddle UK campaigns, including Go Paddling, Places to Paddle, Big Paddle Clean Up, safety, membership and wider organisational priorities.
• Website and email content: Write, edit and upload clear, accurate and audience-focused website content, and design, schedule and deliver email newsletters.
• Storytelling: Develop content that celebrates paddlers, clubs, volunteers, partners and communities, helping to show the impact, value and joy of paddling.
• Campaign assets and toolkits: Create social media assets, web content, partner materials and campaign resources that help promote Paddle UK activity across multiple channels.
• Insight and optimisation: Use audience insight, SEO principles and channel performance to understand what is working and help improve future content.
• MarComms support: Work across the wider marketing and communications team to support corporate communications, stakeholder communications, campaigns, events and media activity.

Requirements

• Qualifications & Sector Interest: A degree (or equivalent) in marketing or communications is required.
• Digital & Creative Skills: Experience in a digital or communications role, with hands-on skills in photography and videography, and using WordPress, email platforms, and creative tools like Adobe Creative Suite or Canva.
• Outstanding Communication: Exceptional written skills with the ability to convey information clearly and effectively to influence colleagues and stakeholders.
• Organisational Mastery: Highly self-motivated and proactive, with the ability to prioritise, manage multiple projects, and deliver high-quality work to deadlines.
• An Insight-Driven Mindset: Comfort working with website analytics and email reporting tools to evaluate campaign success and inform future activity.
• Inclusive Values: A strong commitment to promoting equality, diversity, and inclusion within the workplace and paddling community.

Preferred

• A background or interest in recreational paddling, photography, or videography is highly desirable.

Benefits

• 25 days annual leave, plus bank holidays
• Dress for your day (jeans acceptable)
• Free onsite parking and bike storage
• Company pension scheme
• Employee benefits platform (including Bike to Work, Health and Wellbeing)