Responsibilities

• Lead key brand-level initiatives, including:
• Website refresh and ongoing website management (shaping the narrative for product updates, market education, and awareness programs), while ensuring all content is built for SEO performance and inbound growth
• Social media channels optimization and updates (i.e. updated LinkedIn, post regularly, run digital campaigns, etc.)
• Development of executive-ready brand communications with compelling narratives that resonates with diverse global audiences (one-pagers, videos, sales materials, explainer content, case studies)
• Own and evolve API’s visual storytelling across digital, social channels, webinars and industry events
• Create high-impact presentations (PowerPoint mastery required) for leadership, clients, and industry events
• Develop and execute quarterly explainer videos to articulate product innovation and value propositions
• Ensure global brand consistency across airline, rail, cruise, and DPAX verticals
• API World & Event Marketing Execution
• Collaborate on overall strategy and execution of API World and key industry events
• Organize and manage audio/video production for stage presentations
• Develop keynote decks, hero videos, and event messaging assets
• Lead content production before, during, and after events
• Repurpose event content into:
• - Case studies
• - Social campaigns
• - Nurture sequences
• - Business development materials
• Leverage event content to drive future pipeline growth
• Sales Support & Revenue Enablement Set up and support materials for sales enablement and client-facing engagements:

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 3–5+ years of B2B marketing experience and proven ability to collaborate cross-functionally with Sales, ABM, and Sales Operations teams
• Advanced proficiency in Microsoft PowerPoint (executive-ready design capability required)
• Strong video production skills (script writing, editing, audio/visual coordination)
• Experience with marketing automation and CRM platforms (HubSpot, Salesforce preferred)
• Proficiency in digital marketing tools and analytics (Adobe Creative Cloud, Google Analytics, LinkedIn Campaign Manager, etc.)
• Experience using AI tools for content creation and campaign optimization
• Strong understanding of Account-Based Marketing (ABM)
• Proven ability to analyze campaign performance and optimize for ROI
• Exceptional written and verbal communication skills with the ability to craft compelling messages, thought leadership content, and various marketing materials
• Ability to manage multiple high-priority initiatives simultaneously
• Experience supporting trade shows, conferences, and executive-level events

Preferred

• Strategic thinker comfortable shifting between high-level strategy and execution
• Visually sophisticated and detail-oriented
• Highly organized and deadline-driven
• Comfortable operating in a fast-paced, growth-stage technology environment
• Able to blend data-driven decision making with compelling storytelling
• Passionate about brand-building in a global B2B setting