Overview:  

Roxberry isn’t just another beverage brand. We’re building an entirely new category. 

For decades, soda has been a “no” for parents. Too much sugar, too many artificial ingredients, nothing made with kids in mind. At the same time, modern soda has exploded for adults, proving people want better options. Roxberry is a modern soda made specifically for kids. It’s made with real fruits and veggies, has just 5g of sugar, no artificial ingredients, and is designed to sit right alongside the biggest brands in the category. Not in a separate “kids” corner. 

Role: Content + Brand Designer

Role Description 

We’re building a brand designed to live where people and interests actually are, in feeds, in culture, and in everyday moments. This role is about helping us move faster, think sharper, and create brand content that feels distinct, fun, human, and memorable in a crowded category. 

We’re looking for someone who loves social design, building things, and bringing ideas to life quickly. 

This is a social-first Content + Brand Designer role at Roxberry, focused on building the brand, shaping our social presence, and creating content parents actually WANT to engage with. You’ll help define how Roxberry shows up across social (starting with Instagram and TikTok), turning everyday moments into clear, compelling creative ideas that stand out in a crowded, ever-changing interest-based feed. 

This is execution-oriented, with a side of strategic ideation and iteration, quickly able to lean into what’s working and what’s not. If you love moving fast, testing creative ideas, improving through iteration, you’ll thrive here.  

What You’ll Do: 

Social Creative (Core): Lead creative for Roxberry social channels (organic and paid) with emphasis on short-form video. This is a hands-on, high-output role where you will:

• Brainstorm, shoot and edit content, especially short-form video (hooks, pacing, storytelling)
• Ideate, concept and produce video-first content for TikTok and Instagram
• Translate simple ideas into high-performing, platform-native video content
• Test, learn and iterate quickly based on performance and audience resonance, use emerging tools to support quick test and evolution
• Translate performance data and content learnings into new creative directions

Support Broader Brand Creative: Social is the center, but as a small, growing team and we need someone who can flex into additional brand needs as they come up, including:

• Retail and in-store creative assets (i.e, display creative, shelf-talkers)
• Digital Shelf (i.e, product detail pages, content modules, retail media assets)
• Branded Swag (i.e, PR box designs, stickers, t-shirts, etc.)

Support Creator Content: Elevate and edit UGC/creator content without losing authenticity

• Edit and refine content for organic and paid channels
• Maintain balance between polish and personality
• Help scale content that feels real, not overly produced

What We’re Looking For: 

• You are social-native: you don't just consume TikTok and Instagram, you understand them. You know what works on each platform and why
• You embrace AI: You are comfortable adding AI tools into your workflow to accelerate ideation, iteration and content production; you’re open to exploring emerging tools to help quickly test and evolve concepts.
• You create for real people: You like to turn everyday moments into content worth pausing for
• You think like a brand-builder: You care about consistency, identity, and creating a brand people recognize instantly
• You move fast and iterate faster: Done> perfect. You’d rather ship, learn and improve than over-polish.
• You're a self-starter: you don't need a fully baked brief to get moving; you thrive in ambiguity and get energized by wearing multiple hats in a single day
• You’re curious and resourceful: If you don’t know how to do something, you ask questions and figure out how to move forward
• You have range: Your portfolio shows social-first thinking, short-form video success and an ability to make scrappy content feel sharp and engaging
• Bonus: If you’ve worked with animation, or have a passion for it

Qualifications 

• Experience in social content design (ideally 1+ years)
• Social-first portfolio
• Experience shooting and editing photo and short-form, social-first video (including hooks, pacing, storytelling)
• Comfortable working in fast-moving, iterative environments
• Interest or experience using AI as part of ideation, content production and iteration
• Strong instincts for what feels native vs. overproduced on social
• Ability to make scrappy content feel sharp and engaging
• Likes working with people
• Preference for local candidates (Columbus, Ohio)