Consumer Insights Lead, Subscriptions, Devices and Services

Mountain View, CA (Unknown)

$176K/yr – $256K/yrSenior Level11+ years expFull time

Posted 2 days ago

Job Description

Responsibilities

  • Act as the primary insights partner by building and executing research roadmaps for Subscriptions and customer growth—particularly Google AI Subscriptions Plans, and Google Fi Wireless.
  • Analyze target audiences and execute complex quantitative analyses (e.g., conjoint, MaxDiff) to drive data-driven feature prioritization.
  • Oversee the nbrand health program by tracking and testing campaign positioning to guide go-to-market messaging and ensure it drives conversion.
  • Direct external research vendors and combine multiple data sources into cohesive, executive-level narratives for senior leadership.
  • Manage external research agencies while piloting modern AI-assisted research tools to increase insights agility and speed.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 11 years of experience in management consulting, product management and strategy, or analytics in a technology company.
  • Experience working with and analyzing data, and managing multiple cross-functional programs or projects.
  • Experience designing and executing quantitative research studies (e.g., segmentation, conjoint/pricing studies, MaxDiff, brand health tracking) and qualitative research methodologies (e.g., focus groups, digital diaries, in-depth interviews).

Preferred

  • Master's degree in Business, Marketing, Market Research, Psychology, Statistics, Data Analytics, Economics, or an equivalent practical field.
  • 6 years of experience in market research, consumer insights, product marketing insights, or go-to-market analytics in technology, digital media, or subscription-based businesses.
  • Experience collaborating with and influencing senior cross-functional stakeholders across product management, product marketing, strategy & operations, and UXR.
  • Experience managing research vendors.
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Google

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.Check out our career opportunities at goo.gle/3DLEokh

Mountain View, California, USA
325K employees (114,305 in marketing)

Salaries

Posted range

$176K/yr – $256K/yr

Taken straight from the job posting.

See all Google salaries

Funding

Total Funding
$26.1M
Last Raise
$25M
Series Unknown, 27 years ago

Funding History

  • Jun 1999
    Series Unknown • $25M
  • Nov 1998
    Angel • $1M
  • Aug 1998
    Pre Seed • $100K

Traffic Signals

Monthly Visitors
83.9B
Monthly Google Ads Budget
$59.2M
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~325.4K

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