Consulting Marketing Lead - Technology, Insights, Analytics, AI

Chicago, IL (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 20 hrs ago

Job Summary

Own market strategy, portfolio direction and growth planning, translating market insights and client needs into differentiated positioning, executive narratives, and sales enablement across campaigns and thought leadership.

  • Own market strategy, portfolio direction and growth analyses to identify opportunities
  • Translate insights into portfolio strategy, messaging and sales enablement
  • Collaborate on thought leadership and demand-gen aligned narratives

Job Description

Responsibilities

  • Market strategy, portfolio direction and growth planning
  • Develop a deep understanding of ZS’s technology, insights, analytics and AI capabilities, including market opportunities, priority offerings, competitive dynamics, customer needs and stakeholder priorities.
  • Lead market opportunity assessments and growth analyses to identify new business opportunities.
  • Translate business priorities, market insights and client needs into portfolio strategy recommendations, growth strategies, positioning and market narratives.
  • Contribute to annual marketing plans, quarterly business reviews, launch planning and portfolio evolution for supported solution areas, practices and ventures.
  • Identify new opportunity areas or marketing claims that deliver competitive advantage .
  • Positioning, messaging and market-backed narratives
  • Develop business and stakeholder strategies and messaging that are well-aligned to company brand , priorities and key messages.
  • Develop positioning, messaging frameworks, value propositions and executive-ready narratives that support clear market differentiation.
  • Partner with business leaders and SMEs to translate market trends, competitive intelligence, client needs, ZS expertise and business priorities into market-backed points of view and strategic artifacts.

Requirements

  • 5–8 years of experience in marketing strategy, portfolio strategy, commercial strategy, consulting or related advisory roles.
  • Strong experience developing recommendations, business cases, value propositions, positioning, messaging or executive-ready materials.
  • Strong analytical skills and comfort integrating multiple data sources into a cohesive story.
  • Ability to translate complex technology, insights, analytics and AI topics into clear decisions, actions and strategic narratives.
  • Effective stakeholder management and ability to influence cross-functional partners.
  • Ability to lead moderately complex workstreams independently and manage ambiguity.
  • Strong communication skills with the ability to translate complex insights into clear, persuasive recommendations.
  • Experience connecting customer insight, competitive intelligence, market analysis, portfolio priorities and business objectives to strategic direction.
  • Ability to develop market-backed narratives, value propositions, sales enablement materials and thought leadership inputs.
  • Fluency in English.

Benefits

  • At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development. With robust skills‑building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in United States , visit ZS US office locations | Where we work | ZS .
  • Hybrid working model: We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
  • Travel: Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.
ZS logo

ZS

3.6 Glassdoor

ZS is a management consulting and technology firm that partners with companies to improve life and how we live it. We transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Founded in 1983, ZS has more than 13,000 employees in over 35 offices worldwide. To learn more, visit www.zs.com/At ZS, our mission is to inspire each other to bring our unique perspective and experience to work each day. When you join our firm, you have access to a wealth of community groups to support you, energize you and inspire you to bring your authentic self to work each day.

Founded in 1983
Evanston, Illinois, USA
20K employees (395 in marketing)
65% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
461.4K
Monthly Google Ads Budget
$90K
Traffic Source Mix
Search
31.8%
Direct
45.6%
Referral
12.9%
Social
8.9%
Paid
0.6%

Headcount Trend

Current headcount: ~19.9K

Recent News