Responsibilities

• Lead patient launch readiness efforts by executing patient activation, education, and support initiatives that enhance awareness and engagement.
• Provide leadership, guidance, and support to the Associate Director of Patient Marketing
• Lead the planning, development, review, and implementation of patient-facing campaigns, educational resources, and engagement programs in partnership with internal stakeholders and agency partners.
• Oversee patient marketing budget accruals, forecasts, and actuals, and be accountable for successful completion of projects on time and within budget.
• Ensure compliance with all Medical, Legal, and Regulatory (MLR) requirements across patient engagement and Marketing activities.
• Continue strategy, evolution, and execution of scalable patient engagement programs, such as advisory boards, community forums / councils, and ambassador programs, leveraging prior experience and best practices to ensure these initiatives are meaningful and sustainable.
• Manage patient marketing workstreams with external agencies and partners to ensure timely, high-quality deliverables that meet agreed-upon objectives, key performance indicators (KPIs), timelines, and budgets.
• Support the identification and engagement of PBH community members to help elevate authentic patient stories and perspectives.
• Collaborate cross-functionally with internal teams including Medical Affairs / Advocacy, Corporate Communications, Commercial Operations, Market Access, etc. to ensure cohesive and patient-centered execution.

Requirements

• 10+ years of pharmaceutical or biotech experience, with at least 4 years focused on patient marketing.
• Bachelor’s degree required. Advanced degree (e.g., MBA, PharmD, related field, etc.) preferred.
• Demonstrated success in developing and executing patient engagement strategies, particularly in endocrinology, specialty or rare disease markets.
• Expertise in developing successful patient engagement programs including ambassador programs and other community-building initiatives.
• Ability to work collaboratively with cross-functional stakeholders such as Medical Affairs / Advocacy, Market Access, Commercial Operations, Corporate Communications, etc. Strong project management, organizational, and execution skills with exceptional attention to detail.
• Strong project management and organizational skills, with the ability to lead multiple high-priority initiatives simultaneously.
• Successful track record of effectively managing external partners, agencies and budgets.
• Understanding of promotional regulatory requirements and experience navigating Medical, Legal, and Regulatory (MLR) review and approval processes.
• Strong communication, collaboration, and relationship-building skills, with a demonstrated ability to engage thoughtfully, empathetically, and authentically with members of the PBH community.

Preferred

• Experience in rare disease, endocrinology, pre-launch or product launch environments.