Responsibilities

• Create and develop the overall marketing strategy to drive membership growth, ancillary differentiation, and brand awareness.
• Execute social media campaigns and content for all Packers Athletic Club social channels. Tasks include ideation, developing strategy, copywriting, capturing content (pictures and video, submitting graphic request and scheduling posts).
• Update website and mobile app content to ensure it reflects daily programs and happenings at Packers Athletic Club.
• Lead the strategic planning, brainstorming, and execution on promotional swag releases, ensuring member engagement and sale goals.
• Plan, design, and execute email campaigns to keep members informed and engaged.
• Maintain a strong brand identity that resonates with our target market, ensuring consistency throughout all marketing and creatives internal and external.
• Plan and execute internal and external PAC events to drive membership growth, brand awareness, and member retention.
• Work with team to coordinate marketing and communications that attract new members.
• Ensure that all marketing related functions are in compliance with existing licensing and approved marketing regulations.
• Identify key community stakeholders to engage for membership growth, brand collaboration, and community awareness.

Requirements

• Bachelor's degree in marketing or related discipline required.
• 2+ years of experience, including marketing experience, event coordination/program planning, and sales.
• CPR/AED certification required.
• Excellent customer service and promotional skills.
• Strong communication skills.
• Ability to collect and analyze data to make accurate decisions.
• Ability to develop marketing plans, strategies, and social media campaigns.
• Conflict resolution skills, handled in a professional manner.
• Proficiency with a diverse set of technologies including Microsoft Excel and Word, social media, web development, and other software.
• Ability to work a variety of schedules, including weekends and holidays.