Community Manager

New York City, NY (Hybrid)

$80K/yr – $95K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own real time social engagement on a fast moving set of platforms, turning trends and UGC into timely brand moments on TikTok and Instagram.

  • Trend monitoring and real time engagement across TikTok and Instagram with a focus on opportunities from conversations and UGC.
  • Real time copy and post responses that resonate with diverse audiences across multiple client voices.
  • Coordinate with the social creative team to reshare approved UGC and surface moments for in the moment activations.

Job Description

Responsibilities

  • Actively comment on trending content across social platforms, with a strong focus on TikTok
  • Conduct daily searches for brand-related content and keywords to spot engagement opportunities, including active campaigns
  • Monitor and engage with user-generated content (UGC) and influencer posts
  • Reshare relevant TikTok content to amplify reach and community involvement
  • Adjust keyword searches in line with ongoing marketing campaigns or brand sponsorships
  • Take part in daily content sweeps to identify and flag real-time moments for brand engagement
  • Work closely with the social creative team to reshare approved UGC on Instagram Stories
  • Jump on viral trends and conversations to keep the brand culturally relevant and top-of-mind
  • Monitor social channels for potential issues, including negative sentiment or emerging risks
  • Flag and escalate any concerning comments or content to the appropriate internal teams promptly

Requirements

  • A genuine passion for social media, with a deep understanding of TikTok and Instagram trends, culture, and tone of voice
  • Proven experience in community management, ideally within a fast-paced agency environment
  • Strong copywriting and storytelling skills, with the ability to craft engaging, real-time copy that resonates with diverse audiences
  • Confident communicator with excellent attention to detail and a flair for writing with personality
  • Comfortable juggling multiple client voices and adapting tone accordingly across platforms

Preferred

    Benefits

    • Flexible Hybrid working. We work 3 days in the office and 2 from home
    • Enjoy 20 days of paid time off (PTO), in addition to all U.S. Federal Holidays.
    • Birthday Day off – an extra day to celebrate your big day
    • Wellbeing day off — one additional day off plus a $50 voucher to support your wellbeing.
    • Private Healthcare cover, Tech scheme + more
    • Coolr weekly socials - we get together every week to connect as a team
    Coolr logo

    Coolr

    4.6 Glassdoor

    Coolr is an award-winning social media and influencer marketing agency, with offices in London. Voted Best Large Agency - Global Social Media Awards 2024, Social Media Agency of The Year - UK Agency Awards 2024, and Digital Agency of The Year in EMEA at the Sabre Awards 2025.

    Founded in 2016
    London, England, GBR
    152 employees (79 in marketing)
    82% recommend to a friend
    90% CEO approval

    Traffic Signals

    Monthly Visitors
    20K
    Traffic Source Mix
    Search
    45.6%
    Direct
    38.3%
    Referral
    7.9%
    Social
    7%
    Paid
    1%

    Headcount Trend

    Current headcount: ~156

    Marketing Team

    Marketing Team Size
    45 (30% of company)
    Marketing Roles Posted (Last 30 Days)
    3

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