Responsibilities

• Develop and maintain strong referral relationships with hospitals, physicians, rehabilitation centers/SNFs, assisted living communities, senior centers, social workers, case managers and other healthcare professionals.
• Develop and implement marketing and business - development strategies to increase referrals and expand the agency's presence in the community.
• Identify and cultivate new referral sources and business opportunities
• Conduct regular in person visits with referral partners and prospective partners.
• Represent the agency at networking events, community evens, health fairs, educational programs, and professional meetings.
• Promote the agency's skilled homecare services through presentations, outreach and relationship - based marketing.
• Track referral activity, outreach efforts, and business - development results.
• Build long - term relationships with referral partners through consistent communication and follow up.
• Collaborate with the clinical and administrative teams to support a smooth admission process and exceptional customer experience.
• Monitor market trends and identify opportunities to expand the agency's reach and services

Requirements

• Marketing, sales, business development, healthcare marketing, hospice, home healthcare, or community outreach experience preferred
• Proven ability to build relationships and generate new business/referral opportunities
• Excellent verbal, written, presentation, and interpersonal communication skills
• Confident, professional and comfortable with cold outreach, networking, and face - to - face meetings
• Self - motivated and goal - oriented with the ability to work independently.
• Strong organizational and follow - up skills
• Ability to manage multiple referral relationships and marketing activities
• Basic computer proficiency and ability to maintain accurate activity records
• Valid driver's license

Benefits

• Health, dental and vision insurance
• Paid time off
• Professional development opportunities
• Company vehicle for business - related activities
• Supportive and collaborative work environment
• Opportunity for career growth within a growing homecare organization