Communications Specialist (Media Relations) at Alabama Power Company | Birmingham, AL

Communications Specialist (Media Relations)

Birmingham, AL (Hybrid)

Salary Not AvailableMid Level7+ years expFull time

Posted 5 months ago

Job Summary

Drive strategic media coverage for Alabama Power by planning earned coverage, pitching reporters, and coordinating cross‑department storytelling that reinforces brand and reputation.

7–10 years in communications with proven earned media results
Strong ability to pitch reporters and tailor stories to outlets
Experience coordinating across departments and serving as on‑camera spokesperson

Job Description

Responsibilities

Develop strategic communications and media plans aligned to reputation and business needs
Identify proactive earned media opportunities and story ideas
Plan around media cycles, deadlines, and reporter availability
Translate operational and technical work into compelling, relatable stories
Build and maintain strong relationships with reporters and media outlets
Research reporters and tailor pitches to outlet interests and timing
Pitch, coordinate, and secure earned media coverage across the state
Identify and engage key internal partners early (e.g., Power Delivery)

Requirements

7-10 years of professional experience in communications, public relations, journalism, or media relations
Demonstrated experience securing earned media coverage, not just writing or support work
Proven ability to develop and execute media plans, not solely react to requests
Strong experience pitching reporters and tailoring stories to specific outlets
Experience working across multiple departments to deliver communications outcomes
Excellent writing skills for external audiences and digital platforms

Preferred

Experience serving as an on‑camera spokesperson or preparing leaders/employees for media
Experience supporting a large, complex, or operational organization (e.g., utilities, infrastructure, industrial, or regulated environments)
Existing media relationships in Alabama or the Southeast
Experience managing communications tied to reputation, brand, or public trust

Benefits

Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being.
This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s).
A summary of the benefits offered for this position can be found here https://seo.nlx.org/southernco/pdf/SOCO-Benefits.pdf. Additional and specific details about total compensation and beneﬁts will also be provided during the hiring process.

Alabama Power Company

4.2 Glassdoor

When Alabama Power Company was founded on Dec. 4, 1906, it was the beginning of more than simply an electric utility company. It marked the beginning of affordable, reliable electricity that would transform Alabama's economy and vastly improve the quality of life for its citizens.For 100 years, Alabama Power's history has been intricately linked with that of the state it proudly serves.Alabama Power provides the valuable combination of competitive prices, reliable electricity supply and unparalleled service to 1.5 million homes, businesses and industries in the southern two-thirds of Alabama.

Birmingham, Alabama, USA

2.6K employees

www.alabamapower.com

83% recommend to a friend

73% CEO approval