Responsibilities

• Manage, maintain, and grow Lighthouse social media channels, including Facebook, Instagram, YouTube, LinkedIn and any other relevant platforms. Collaborate with Services and Sales staff to develop content for social media and ensure content variety that reflects our brand and mission.
• Maintain communications calendar detailing posts, featured stories and outreach on monthly, quarterly and annual basis, fulfilling all strategies as outlined.
• Maintain social media stories to include between 3-5 posts per week (inclusive of all platforms).
• Develop, distribute, and maintain all print and electronic collateral, including newsletters, brochures, electronic communications, and media under the direction of the Vice President of Development and Communications.
• Capture photographs of all Lighthouse events for newsletter inclusion and social media promotion.
• Create stories for external and internal audiences by recording and editing video and audio, including organizing raw files, creating and inserting static and motion graphics, adding music, voice-over, and media management. A minimum of one video story per month is required.
• Develop public relations materials, including press releases and public service announcements that increase our visibility to stakeholders. Seek publicity opportunities for TV, print and social to increase visibility.
• Actively engage, cultivate, and manage press relationships to ensure coverage of programs, special events, public announcements, and other projects to build awareness of our work and mission. Send press releases prior to all major events or when notable stories should be announced.
• Spearhead advocacy events (vendor events, Inclusion Day, disability employment symposium), including coordination, promotion, and event logistics.
• Represent Lighthouse Louisiana in the community at events, meetings and public gatherings promoting the services and programs on a general level. Seek specialist support from other departments only when necessary.

Requirements

• Special Knowledge or Skills : Video, photo editing, and graphic design experience a plus. Excellent oral and written communication skills; knowledge of Microsoft Word, Excel, and Outlook, familiarity with NetSuite a plus. Ability to embrace and master new technologies and organize and manage multiple projects.
• Experience : Minimum 2 years of communications/marketing experience required. Social media experience required.
• Personality : Professional, pleasant, able to maintain confidentiality, detail-oriented, organized. Excellent storytelling, presentation and persuasive skills, both written and oral. Enthusiastic team player with collaborative spirit; able to operate across a complex organization and thrive in a fast-paced culture. High emotional intelligence and the ability to connect and communicate with a diverse range of personalities.
• Problem Solving : Ability to maintain a positive and constructive attitude while solving problems. A spirited thinker who anticipates needs, contributes creative ideas, and proposes solutions with strong decision-making capability. Flexible in your approach and demeanor to align with the shifting demands of evolving and complex circumstances.
• Supervisory Responsibilities : None.
• Physical : Able to visually critique print & electronic materials, move about in the community, lift 25 pounds, and sit for extended periods.
• Working Conditions : Inside, office setting, with some local event settings. Must have a good driving record, current driver’s license, reliable mode of transportation and current certificate of insurance for any personal vehicle.
• Work Schedule : Full-time 40 hours weekly, may include evening or weekend hours.
• Background Check and Drug Testing Required : Employment is contingent upon satisfactory results.

Preferred

• Education: Bachelor's Degree in Journalism, Communications, or similar field preferred.
• Video, photo editing, and graphic design experience a plus.