Responsibilities

• Assists in developing communications campaigns and disseminating communication according to plan/strategy; ensures that messages are supportive of and consistent with HABD marketing strategies.
• Provides support to the Director of Strategic Communications by creating and delivering marketing materials, ideas, and activities including brochures, sell sheets, and thought leadership materials.
• Researches current media coverage and industry trends; identifies, develops, and executes HABD's communication strategy for key media contacts and customer references.
• Assists in establishing and maintaining effective working relationships with local media representatives; develops fresh story ideas and supports the broadcast of promotional events, significant achievements, and other positive activities and accomplishments; maintains records to document local media participation.
• Promotes HABD services through public relation initiatives.
• Creates or assists with press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.
• Assists in coordinating Authority press events, determines newsworthiness, and provides appropriate guidance and follow-through with external contacts. Assists in planning, coordinating, and hosting events and resident advisory briefings,
• Coordinates HABD social media outreach; coordinates and delivers email campaigns; assists with the development, planning, and execution of social media strategies and tactics; coordinates with other HABD departments to determine events, updates, and other news items that should be shared on social media platforms. Delivers content via social media platforms.
• Receives suggestions, comments, and complaints from target audience members relating to public relations campaigns; resolves problems or errors, or reports to the appropriate staff member.
• Conducts research and drafts briefing materials and presentations to educate and inform the public about HABD initiatives and programs, as directed by the Director of Strategic Communications; provides quality control and review of reports and other written materials as requested.