Responsibilities

• Write and edit news releases, promotional publications, and marketing materials for all College divisions and departments.
• Capture, edit, and maintain a library of photography that supports College communications and marketing efforts.
• Assist with the development, maintenance, and monitoring of the College's social media presence.
• Create, update, and maintain content for the College website.
• Support public relations activities and special events that promote the College and its programs.
• Develop promotional materials, scripts, media packets, and other informational content.
• Assist with writing, updating, and training staff on maintaining employee and student portal content.
• Promote employee recognition programs, student engagement initiatives, and institutional culture.
• Assist the Director of Marketing & Community Relations with emergency closure notifications and crisis communications.
• Coordinate responses to Freedom of Information Act (FOIA) requests, ensuring timely, accurate, and compliant disclosure of public records.

Requirements

• Bachelor's degree in Public Relations, Communications, Marketing, English, or a related field; AND two (2) years of professional experience in writing, marketing, communications, or public relations; OR an equivalent combination of education and experience that provides the required knowledge, skills, and abilities.
• Experience working in higher education, public relations, marketing, communications, journalism, or a related field is preferred.
• Knowledge of communication principles, public relations practices, and marketing strategies.
• Knowledge of higher education operations, programs, and emerging trends affecting colleges and universities.
• Knowledge of English usage, grammar, spelling, punctuation, vocabulary, and professional writing standards.
• Knowledge of interviewing techniques and information gathering methods.
• Knowledge of utilizing data to support informed decision-making.
• Knowledge of customer service principles and best practices.
• Skill in writing and editing press releases, marketing materials, publications, website content, and other communications.
• Skill in promoting programs, initiatives, and institutional accomplishments through various communication channels.

Benefits

• Comprehensive benefits package. Details available at www.highland.edu/employment.