Responsibilities

• 1. Serves as a team member on the external communications team and supports senior specialists, managers and directors with storytelling and stakeholder engagement needs.
• 2. Writing support across media materials and press releases, messaging and talking points, and the development of executive briefs to prep leaders, subject matter experts and physicians for speaking opportunities and media interviews.
• 3. Leverages best-practice communication methods to actively contribute to the creation and implementation of the external communication strategy.
• 4. Leads local and state media engagement efforts, actively pitching media to build Banner’s profile in the community. Supports team members with national media and trade media outreach.
• 5. Coordinates meetings. Supports administrative tasks such as ordering promotional material, aligning with agencies and internal stakeholders. Assists with KPI tracking, internal dashboards and overall measurement of team activities.
• 6. Leads special projects or initiative teams that need external communications support to ensure success.
• 7. As needed, emergency communications and issues management efforts with social listening and media monitoring.
• 8. Incumbents in this position work on projects that are often complex in nature, are primarily digital, and have wide organizational impact. Projects may require evaluation of technology requirements and technical troubleshooting. Incumbents may provide guidance to the Visual Designer and outsourced creative vendors to ensure adherence to brand standards, project objectives and timelines. Works with internal clients and stakeholders to ensure projects meet objectives and expectations.

Requirements

• Must possess a strong knowledge of public relations as normally obtained through the completion of a Bachelor’s degree in Communications, Business Administration, Marketing or related field.
• Skill level is typically achieved through two to four years’ experience in public relations, communications, and/or marketing.
• Effective organizational skills and demonstrated experience in media outreach, creative writing, public relations writing and strong editing.
• Sensitivity to public perceptions and their implications/interpretation is required. Effective human relations and communications skills required.

Preferred

• Working knowledge of major trends in healthcare. Knowledge and experience with nonprofit marketing communications preferred.
• Additional related education and/or experience preferred.