Communications & Marketing Coordinator at State of Oklahoma | Oklahoma County, OK

Communications & Marketing Coordinator

Oklahoma County, OK (On-site)

Salary Not AvailableEntry Level2+ years expPart time

Posted 2 months ago

Own social content and public education support with channel coordination, content creation, and campaign support for a part-time OTA marketing role.

Social Media and engagement: schedule posts, respond to messages, and interact with followers across main platforms.
Content and campaigns: produce graphics and videos and help plan and run campaigns to boost engagement.
Analytics and research: track performance, extract insights, and monitor industry trends to shape tactics.

Social Media coordination: Assist in updating OTA’s social media accounts (Facebook, Instagram, X/Twitter, LinkedIn, YouTube etc.) by scheduling posts, responding to messages, and interacting with followers.
Content Creation: Create engaging content, including graphics, videos, and written posts for social media and other digital platforms that align with our brand voice as well as presentations and other written communication content such as media advisories, press releases, traffic advisories and talking points.
Campaign Support: Assist in the development and execution of marketing and public education campaigns and promotions to increase engagement.
Analytics Tracking: Monitor and analyze the performance of social media content and marketing campaigns, providing insights and recommendations for improvement.
Market Research: Conduct research on industry trends, and social media strategies to help shape marketing initiatives.
Collaboration: Work closely with the PR and marketing team to brainstorm new ideas and strategies to increase brand awareness, customer engagement and public education.

Degree in Marketing, Communications, Journalism, Business, or a related field with at least two years of college credits and/or two years’ experience with project management or within the business related field.
At least one year of experience in digital marketing and/or social media, preferably within the transportation industry.
Excellent communication and writing skills.
Knowledge of social media platforms and content creation tools (e.g., Canva, Adobe Suite, etc.).
Experience with social media analytics and reporting tools (e.g., Google Analytics, Hootsuite, etc.) is a plus.
Creative, detail-oriented, and able to work independently and collaboratively.
Ability to manage multiple tasks and meet deadlines in a fast-paced environment.

Knowledge, Skills and Abilities required at this level include general knowledge of English usage, including grammar and composition; of public relations principles and techniques; of accepted styles for materials released to various media; of media sources and their capabilities; of visual graphics and video techniques; of agency's objectives; of editing techniques and procedures; of graphic terminology and techniques; and of training principles and practices. Ability is required to write and edit; to gather and organize pertinent data; to uphold and practice public relations principles and codes of ethics; to deliver informational presentations; to establish and maintain effective working relationships with others; and to communicate effectively, both orally and in writing.