Communications Manager (Undergraduate Programs)

Baton Rouge, LA (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 days ago

Job Summary

Own undergraduate communications strategy and execution across digital channels, student storytelling, and college-wide promotional content, while supporting student success messaging, social media planning, and unit marketing efforts.

  • Own undergraduate degree program communications and weekly newsletter leadership
  • Collaborate on student success communications and social media planning

Job Description

Responsibilities

  • 45% - Undergraduate degree program communications: Develop and implement strategic, digital-first communications to promote undergraduate degree programs. • Create a variety of content, including student stories and profiles, press releases, social media content, promotional materials, and website copy. • Lead the planning, content development, production, editing, and distribution of the college’s weekly student newsletter, The Ourso Experience, with support from graduate assistants.
  • 20% - Partner with the Office of Business Student Success to support communications related to student success, engagement, and career readiness initiatives.
  • 15% - Work with OCME director to design and implement social media strategy to align with business goals, develop social content editorial calendar, monitor, and report on engagement analytics.
  • 10%- Develop communications and marketing materials for assigned units, including the Center for Internal Auditing & Cybersecurity Risk Management. This could include press releases, marketing collateral, mass emails, speeches, long-form editorial content, and social media content.
  • 5%- Other: Assist with content creation to support special initiatives as requested by the LSU Division of Marketing and Communications, the LSU Foundation, and other entities. • Performs other duties and assigned and assists with other special projects as assigned by the director.

Requirements

  • Education Level: Bachelor’s
  • Years of Experience: Three or more years of professional work experience in one or more of the below experience areas.
  • Specific Experience: Marketing communications, social media management, digital content creation, advertising, project management, journalism, or a closely related area.
  • Degree Substitute: LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply-a degree is not required as long as the candidate meets the required years of experience specified in the job description.
  • JOB COMPETENCIES:
  • Advanced - Effective communication - written and verbal
  • Advanced - Marketing development
  • Advanced - Customer service
  • Advanced - Attention to detail
  • Proficient - Digital content creation

Preferred

  • Active Listening
  • Communication
  • Customer Service
  • Data Management
  • Decision Making
  • Detail-Oriented
  • Following Protocols
  • Leadership

Benefits

  • Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!
  • Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.
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Louisiana State University

4.1 Glassdoor

LSU is the flagship institution of Louisiana and is one of only 30 universities nationwide holding land-grant, sea-grant and space-grant status.Since 1860, LSU has served its region, the nation, and the world through extensive, multipurpose programs encompassing instruction, research, and public service. The university brings in more than $150 million annually in outside research grants and contracts, a significant factor for the Louisiana economy.

Founded in 1968
Baton Rouge, Louisiana, USA
12K employees (637 in marketing)
79% recommend to a friend
77% CEO approval

Marketing Team

Marketing Team Size
480 (4% of company)
Median Career Experience
17 years
Median Tenure
11.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$4.4M
Last Raise
$200K
Grant, 2 years ago

Funding History

  • Aug 2024
    Grant • $200K
  • Mar 2024
    Grant • $476.6K
  • Nov 2023
    Grant • $600K

Traffic Signals

Monthly Visitors
3.7M
Monthly Google Ads Budget
$3.7M
Traffic Source Mix
Search
44.4%
Direct
49.9%
Referral
4.1%
Social
0.5%
Paid
1.1%

Headcount Trend

Current headcount: ~11.7K

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Communications Manager (Undergraduate Programs)

Louisiana State University · Baton Rouge, LA · Unknown