Responsibilities

• Research, write (copy)/shoot (video/photography), edit and secure approvals for multi-purpose content for utilization across Falk College channels, with an emphasis on digital platforms including website, news/stories, social media, video, email campaigns, digital screens, and Falk-internal partners.
• Coordinate with Central Communications and Central Marketing to ensure Falk College content is included in University/flagship channels as often as possible.
• Determine, define and manage content priorities to ensure marketing and communications deliverables are strategic and align to goals and priorities.
• Collaborate with faculty leaders to gain insight and perspective on programs, projects and people to highlight/promote.
• Maintain an annual editorial content calendar that aligns to College’s comprehensive content strategy.
• Identify content and plan for quarterly newsletter.
• Collaborate with internal/University partners, including Falk College colleagues, Central Communications, Central Marketing, AEA and college/school/unit communications professionals, and external partners to produce content for projects and campaigns.
• Engage with freelance/contract professionals for graphic design, photo, video and writing support on an as needed basis.
• In close collaboration with Falk Director of Marketing and Communications, produce assets to fulfill sponsorship/partnership MOUs and agreements.
• Work closely with Central Communications to increase visibility of and elevate reputation for Falk College in national and international media.

Requirements

• Bachelor’s degree in relevant field required (Public Relations, Communications, journalism, English).
• Five plus years’ public relations, copywriting/editorial experience on multiple platforms, including print, web and social media.
• Experience in project management, including photo and video production. Ability to manage multiple projects and deadlines.
• Understanding of brand management and consistency.

Preferred

• Strong relationship building, collaboration and interpersonal skills.
• Proficient in crisis communications management.
• Proficiency in MS Office and Adobe product suites, social media tools, and related Analytics.
• Understanding of photo, video and web editing tools and processes.