Responsibilities

• Own planning, development and implementation of communication plans aligned with brand objectives.
• Manage agency relationships; ensure timely interaction and budget tracking.
• Represent Motorcycle & ATV Division on strategic industry committees.
• Budget reporting and reconciliation to executive management.
• Direct agency to produce Advertising messaging across traditional and digital media with national and local impact.
• Lead the strategic direction of the Motorcycle and ATV websites (suzukicycles.com).
• Manage press relations strategy; pitch story ideas and plan product introductions to the press.
• Plan Event Marketing direction to create positive consumer experiences and drive sales.
• Assist with lead generation and tracking.
• Oversee dealership messaging, Dealer Bulletins, POP materials, Co-Op budgets and advertising executions.

Requirements

• Minimum five-ten years in marketing/advertising with increasing management or supervisory experience.
• Minimum five years in the motorcycle/ATV industry with knowledge of motorcycles and ATVs and the industry structure.
• Demonstrate ability to manage significant budget.
• Familiarity with modern business communications processes and new media channels.
• A highly motivated individual with excellent communication skills; self-starter and goal oriented.
• Excellent creative competence and writing skills.
• Strong organizational skills that include budgeting, staff management, and long-range planning.
• Must have flexibility to work in continually changing environment, and to handle multiple tasks simultaneously.
• High level of computer proficiency including Microsoft Office, PowerPoint, Adobe Photoshop and others.

Preferred

• Understanding of photography and graphic design skills helpful.