Responsibilities

• Oversee the implementation of a comprehensive communications strategy aligned with GrowNYC’s mission and strategic priorities.
• Maintain and steward GrowNYC’s brand, ensuring consistent messaging and visual identity across all platforms and materials.
• Provide communications direction and guidance that strengthens external engagement and organizational positioning.
• Serve as a key spokesperson for GrowNYC in media and public-facing contexts, including press engagements, interviews, panels, and speaking opportunities.
• Proactively expand GrowNYC’s media relationships to secure increased and strategic press coverage at local, regional, and national levels.
• Develop press materials, including press releases, media advisories, and talking points.
• Manage media inquiries and prepare leadership and staff for public engagements with effective media training and message development.
• Lead the creation of a formal GrowNYC Spokesperson Cohort: identify and train a group of internal staff to speak on behalf of the organization.
• Develop and facilitate internal media training to ensure confident, consistent, and mission-aligned public representation.
• Collaborate with external PR consultants and partners to maximize visibility and thought leadership opportunities.

Requirements

• 5-7+ years of experience in communications, public relations, or marketing, preferably in the nonprofit or mission-driven sector.
• Proven leadership experience, including team management and mentorship.
• Strong strategic thinking and ability to align communications with organizational goals.
• Exceptional writing, editing, and storytelling skills.
• Experience with media relations and crisis communications.
• Familiarity with digital marketing, email campaigns, and content management systems.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Commitment to equity, inclusion, and authentic representation in all communications.
• Occasional evening and weekend work required for events and media opportunities?
• Ability to travel locally for press conferences, stakeholder meetings, and community events?

Preferred

• Experience working in an environmental or food justice nonprofit.
• Knowledge of New York City’s nonprofit, advocacy, and media landscapes.
• Graphic design, video production, or digital storytelling experience.
• Familiarity with donor communications and fundraising campaign messaging.

Benefits

• The position pays full benefits (medical, dental, vision, life insurance, long-term disability, incentive savings plan, paid time off, Public Service Loan Forgiveness, and potential for parental leave for full-time regular employees who have been employed with GrowNYC for 175 days and FSA programs).
• This position is a non-union-eligible/not part of the bargaining unit.