Communications and Digital Media Specialist

Rockville, MD (On-site)

$55K/yr – $65K/yrMid Level2+ years expFull time

Posted 1 hr ago

Job Summary

Own the organization’s social media and multimedia storytelling, from planning and production to analysis and optimization, across multiple platforms, while coordinating with the External Affairs team.

  • Lead content creation and scheduling across platforms
  • Track analytics and drive audience growth
  • Support branding and advocacy communications

Job Description

Responsibilities

  • Develop, schedule, and publish engaging content across Facebook, Instagram, LinkedIn, YouTube, and emerging social media platforms.
  • Maintain a monthly social media content calendar aligned with organizational priorities, advocacy initiatives, fundraising campaigns, community events, and public awareness efforts.
  • Monitor engagement, respond to comments and messages as appropriate, and elevate sensitive inquiries to the Director of External Affairs and Government Relations.
  • Track social media analytics and prepare regular performance reports with recommendations to increase audience growth and engagement.
  • Stay current on digital marketing trends, platform updates, and nonprofit communication best practices.
  • Photograph programs, housing communities, events, volunteers, staff, donors, elected officials, and community partners.
  • Produce and edit short- and long-form videos for fundraising campaigns, advocacy initiatives, recruitment, public awareness, and organizational communications.
  • Conduct interviews with staff, volunteers, donors, community partners, and, when appropriate, clients to develop compelling stories.
  • Create visual content that highlights client success, housing outcomes, advocacy efforts, volunteer engagement, donor impact, and community partnerships while maintaining confidentiality and dignity.
  • Organize and maintain MCCH's digital photo, video, and multimedia library.

Requirements

  • Education: Associate's or Bachelor's degree in Communications, Marketing, Digital Media, Journalism, Public Relations, Graphic Design, Multimedia Production, or a related field preferred. Equivalent professional experience may be considered.
  • Two (2) to four (4) years of experience in communications, social media, digital marketing, multimedia production, public relations, or nonprofit communications.
  • Experience creating content for multiple social media platforms.
  • Experience with photography, videography, and multimedia storytelling.
  • Experience maintaining websites using content management systems.
  • Experience supporting communications, marketing, advocacy, or fundraising initiatives preferred.
  • Nonprofit experience preferred.
  • Knowledge, Skills & Abilities: Excellent written, verbal, and visual communication skills.
  • Knowledge, Skills & Abilities: Strong storytelling abilities with an eye for compelling photography, videography, and graphic design.
  • Knowledge, Skills & Abilities: Proficiency with social media management platforms and content scheduling tools.

Salaries

Posted range

$55K/yr – $65K/yr

Taken straight from the job posting.

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Communications and Digital Media Specialist

The Montgomery County Coalition for the Homeless · Rockville, MD · On-site