Responsibilities

• Support the development and execution of audience segmentation strategies for targeted communications campaigns, including mass solicitations via direct mail, email, digital, and events, with emphasis on supporting AAD's Increase Unrestricted Giving initiative
• Manage supporter and donor lists using database tools and queries; ensure data quality, accuracy, and compliance with privacy standards
• Compile, analyze, and report on campaign performance and donor/supporter data to provide actionable insights to the Marketing Analytics and Strategy team
• Support the coordination and execution of communications projects, campaigns, and initiatives across channels; manage timelines, deliverables, and stakeholder communication
• Work with marketing technology platforms including marketing automation, email marketing, CRM systems, and analytics tools; troubleshoot issues and optimize processes

Requirements

• Bachelor's degree and minimum of 2 years of professional experience in communications, marketing, data management, or a related field; or equivalent combination of education and experience
• Strong organizational and project management skills; ability to manage multiple competing priorities in a fast-paced, deadline-driven environment
• Exceptional attention to detail and accuracy; strong written and oral communication skills
• Working knowledge of databases and data management principles; experience with data analysis and reporting
• Comfortable working with marketing technology, platforms, and tools; ability to quickly learn new systems
• Ability to understand and interpret communications needs, data requirements, and technical specifications; strong stakeholder relationship and consensus-building skills.
• Inquisitive nature and problem-solving approach; ability to identify issues, investigate root causes, and recommend solutions
• Ability to cultivate and develop inclusive working relationships with students, faculty, staff, and community members.

Benefits

• Rewards and Benefits Cornell receives national recognition as an award-winning workplace for our health, wellbeing, and sustainability. Our benefits programs include comprehensive health care options, generous retirement contributions, access to wellness programs, and employee discounts with local and national retail brands. We invite you to follow this link to get more information about our benefits: Understand Your Benefits | Working at Cornell. Our leave provisions include health and personal leave, three weeks of vacation and 13 holidays: Martin Luther King, Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving and the day after, and an end of the year winter break from December 25-January 1. To offer greater flexibility for observing faiths and traditions we also offer two additional floating holidays. Learn more about our generous leave provisions: Holiday and Accrued Time Off | Working at Cornell. Cornell's impressive educational benefits include tuition-free Extramural Study and Employee Degree Program, tuition aid for external education, and Cornell Children's Tuition Assistance Program. Learn more about our extensive educational benefits: Education Benefits | Working at Cornell. Follow this link to learn more about the Total Rewards of Working at Cornell: Total Rewards | Working at Cornell.