Responsibilities

• Applies proven writing and business communications skills to provide thoughtful, effective content, messaging, and production for Undergraduate Admissions ecomm, social media content calendar, slide presentations, internal print and event materials, etc., to allow Undergraduate Admissions leaders, faculty, recruiters and professional staff to reach and engage their internal and affiliated audiences (prospective college students and parents in the CRM, as well as faculty/staff).
• Identifies main prospect groups and audiences, determines the best way to communicate and engage audiences to elicit desired outcomes. Develops and implements communication plans.
• Performs basic web editing within a CMS, to write and help organize and coordinate the production of web content additions and updates for Undergraduate Admissions administrative and internal web pages, collaborating with a wide range of colleagues, managers, faculty and staff, and following NSU protocols set by PR/Marketing and OIIT for web, social and SEO content that advances the institutional brand and creative strategies.
• Consults with subject matter experts and colleagues to obtain information on requested digital content edits or production requests for Undergraduate Admissions internal web pages, mass emails, digital presentation/event materials, and/or social media content.
• Writes relevant, useful, and conversational content, ensuring voice and messaging are consistent with the university's brand and writing standards.
• Produces basic, persuasive business or promotional materials such as well-crafted slide or Zoom presentations using NSU templates and brand guidelines, appealing flyers or e-invites to draw prospective students or other audiences to events, etc.
• Works with NSU’s PR/Marketing team to help manage projects with design and production of more complex or market-facing communications materials.
• Liaises and works proactively with academic leaders to connect with their students, alumni, faculty and staff in order to develop relevant and timely stories and to connect those stories to the overall marketing strategy and current global events.
• Writes, edits, and develops email content within a strategic ecomm plan that coincides with Undergraduate Admissions enrollment and retention goals.
• Discusses with the subject matter expert(s) the product, themes and methods, and any content changes that should be made on the designated internal communications channel (Undergraduate Admissions web, ecomm, social media, digital presentation materials, etc.).

Requirements

• Knowledge: Writing and English Language - General knowledge of the structure and content of the English language including the proper use and spelling of words, rules of composition, and grammar.
• Knowledge: Communications through Digital Media - General knowledge of media production, visual, verbal, and interactive communication, and dissemination techniques and methods. This includes alternative ways to inform and persuade via written, oral, and visual media. Proficient skills in use of Zoom, MS Office suite and is competent posting content on Facebook, Instagram, Twitter, etc.
• Knowledge: Customer and Personal Service – General knowledge of principles and processes for providing customer and personal services. This includes needs assessment, meeting quality standards for services, and evaluation of user satisfaction.
• Knowledge: Marketing - General knowledge of principles and methods for describing and promoting programs and services to achieve desired outcomes.
• Knowledge: Advanced knowledge of Microsoft Office programs.
• Basic Google analytics and SEO knowledge
• Time Management - Proficient skills in managing one's own time and the time of others.
• Active Listening - Proficient skills in giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Critical Thinking - Proficient skills in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
• Complex Problem Solving - Basic skills in identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Preferred

• Bilingual (English & Spanish)
• Experience with Adobe Creative Suite, Salesforce Marketing Cloud, HTML/CSS, and/or copywriting; copyediting; AP style.

Benefits

• Competitive salaries, a comprehensive benefits package including tuition waiver, retirement plan, excellent medical and dental plans and much more.