Responsibilities

• Serve as the brand manager for the College of Business to ensure all work maintains messaging and visual identity consistent with UMSL brand strategy including communications from student organizations and academic programs.
• Build effective relationships with students, campus colleagues, and partners to maximize opportunities for collaboration and support.
• Manage multiple social media accounts including developing engaging posts, videos, and graphics to promote the College of Business and related events, monitor and respond to comments.
• Timely identify and escalate concerns to the Dean and campus public relations.
• Produce content in multiple formats including both vertical and horizontal video formats, social media, websites, flyers, newsletters, and email; quickly execute and manage content development in those areas to a high level of quality utilizing multiple platforms.
• Develop and deliver monthly newsletters to current students, campus community leaders, and alumni.
• Write and edit press releases, emails, scripts/talking points, newsletters, website content, and social media posts for stakeholders.
• Create engaging visuals, including infographics and presentations, to support communication efforts.
• Schedule photo shoots and serve as back-up photographer as needed.
• Partner with UMSL’s campus marketing team to ensure alignment of messages, remain abreast of best practices, and to ensure compliance with the University’s web and digital policies and style guides.

Requirements

• A Bachelor's degree or an equivalent combination of education and experience and at least 2 years of experience from which comparable knowledge and skills can be acquired is necessary

Preferred

• Master’s degree.
• Experience which demonstrates exceptional written and verbal communication skills, with the ability to convey complex information clearly and concisely.
• Proven track record of producing high-quality digital media content..
• Event planning or project management experience.
• Proven ability to communicate persuasively and professionally with a wide variety of stakeholders.
• Ability to proactively identify communications and marketing opportunities and develop supporting creative materials.
• Exceptional organizational skills, attention to detail, and ability to manage multiple priorities with a sense of urgency.
• Proficiency in social media platforms, content management systems, and basic graphic design software.
• Familiarity with Emma, iModules, and video editing.

Benefits

• This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/departments-staff/human-resources/benefits-retirement