Responsibilities

• Create and manage content across social media platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube)
• Maintain and execute a content calendar aligned with school priorities and key moments
• Create engaging, on-brand content (photo, video, graphics, captions) that reflects school identity
• Capture photo and video coverage of campus life, events, and programs
• Monitor engagement, respond to inquiries, and foster a positive online community
• Track performance metrics (social media and basic web analytics) to inform strategy and improve engagement
• Stay current on digital trends, tools, and best practices to enhance content effectiveness
• Collaborate across departments to identify stories and support communications needs
• Manage communications projects from concept to completion as assigned, ensuring quality and timeliness
• Support development and execution of broader communications strategies and campaigns

Requirements

• Bachelor’s degree in marketing, communications, digital media, journalism, or a related field
• Experience in social media, digital communications, marketing, and/or content creation preferred
• Strong instincts for storytelling and audience engagement
• Excellent written and verbal communication skills
• Proficiency with major social media platforms and familiarity with scheduling and content management tools
• Basic photography and videography skills, including comfort capturing and editing content on a smartphone or camera
• Experience with video editing tools such as CapCut, iMovie, Adobe Premiere, or similar platforms
• Experience with Canva, Adobe Creative Suite, or similar design tools
• Ability to interpret analytics and use data to improve digital performance
• Strong organizational skills and the ability to manage multiple projects and deadlines

Benefits

• Santa Catalina School offers competitive insurance and retirement benefits