Responsibilities

• Oversee brand standards, providing guidance and training to staff
• Build a repository of organization materials
• Ensure consistent messaging and branding for all organizational materials
• Write content for and develop digital and print marketing
• Develop strategies for and guide short video productions
• Coordinate with program staff to support marketing aspect of events such as conferences, community events and outreach presentations. Provide tabling materials to ensure brand consistency.
• Promote fundraising events through digital and print media
• Continuously monitor and benchmark the effectiveness of our online work using analytical tools like Google Analytics, Meta Business Insights etc.
• Record, review and update communication strategies and plans
• Oversee social media content on multiple channels to engage audience

Digital Media

• Oversee social media content on multiple channels and any new platforms you feel are necessary to further engage our audience and promote our services
• Research, acquire, and schedule a variety of relevant content to post on these platforms with a schedule of engagement 2-3 times per week
• Oversee and update website content on regular basis
• Ongoing search engine optimization
• Update all program details, page content and calendars as needed
• Develop new pages for upcoming events or other needs
• Create, edit and manage all online fillable forms

Advancement

• Work cooperatively as part of Advancement team to achieve team and organizational goals.
• Support team with content and format development for fundraising and event appeals including stories, themes, layout and printing
• Capture stories about Missions Inc. Programs – residents, clients, volunteers and staff – through photos, videos, and writing

Electronic and Print Communications

• Develop content including newsletters, annual reports, press releases, event promotional materials, program brochures etc.
• Work with vendors for all printing and promotional needs
• Oversee production of biannual print newsletters coordinating the project through print, mail and internal distribution
• Collaborate with Advancement team to determine Monthly Mission e-newsletter stories and themes