Responsibilities

• Develop written marketing content for digital and print channels, with a primary emphasis on social media platforms (X, Instagram, Facebook, LinkedIn), newsletters, promotional campaigns, and email communications.
• Proofread and edit communications and marketing materials for tone, clarity, and alignment with UTA’s style guide, ensuring high-quality, error-free content.
• Collaborate with internal teams to brainstorm, plan, and execute engaging campaigns and content calendars that align with divisional goals and strategic priorities.
• Support division departments with tailored marketing and communication materials as needed, including flyers, announcements, and digital content.
• Assist with graphic design or collaborate with design professionals, offering content suggestions and reviewing visuals for clarity and message alignment.
• Maintain and update presentation materials and a digital content library, including statistical data, archival materials, and assets from division departments.
• Review and update web content across the division’s sites in partnership with web administrators, maintaining accessibility per university standards.
• Stay current on trends in digital marketing, social media strategy, and audience engagement.
• Performs other duties as assigned.

Requirements

• Bachelor’s degree in communications, marketing, public relations, or an equivalent mix of education and relevant experience in similar role
• Effective writing and editing skills with attention to detail, tone, and voice
• Highly proficient in MS Office Suite and communication tools
• Ability to compile and interpret basic social media and marketing analytics to inform future content strategies
• Knowledge of basic graphic design platforms (e.g., Canva, Adobe Express, or similar) to support content editing and layout
• Knowledge of web accessibility standards (e.g., WCAG) or a demonstrated willingness to learn and apply the university’s accessibility guidelines
• Skilled in coordinating cross-functional marketing and internal communication campaigns
• Knowledge of social media tools and content strategy for platforms including X, Instagram, Facebook, and LinkedIn

Preferred

• Two (2) years of experience developing and managing content for social media platforms and digital marketing campaigns
• Proficiency with social media management tools such as Hootsuite (or similar platforms)

Benefits

• Comprehensive benefits package