Responsibilities

• Provides strategic marketing advice to internal clients to help them achieve their marketing communications objectives, including developing and implementing integrated marketing communications plans.
• Oversees complex marketing communications projects, from the initial kick off meeting with clients, to writing the creative brief, creating and managing the workback schedule, coordinating approvals, and overseeing production, ensuring budgets and deadlines are met. Writes and implements take to market plans to rollout out communications initiatives to target audiences. Maintains project dockets following the unit's workflow process and systems.
• Writes and edits news releases, public service announcements, publications, brochures and advertising copy, web content, social media posts, and other written communications.
• When approved by the Director or Manager, works with individual units to develop visual identity systems within the College's master brand.
• Ensures that all work complies with relevant legislation, including CASL, FIPPA, PIPA, copyright, and protects the College's official and registered marks.
• In keeping with College policies on purchasing, researches and recommends potential vendors for projects, including printers, promotional items, and media buying. May negotiate rates on behalf of clients and works with suppliers to complete production.
• Participates in the review of College publications/materials to ensure that they comply with established brand standards.
• Coordinates development, production, and distribution of printed material.
• Provides writing and editing support to instructional and administrative departments, as required.
• Liaises and supports the development of communications for organizational units or committees, as well as fundraising initiatives.

Requirements

• Successful completion of an advanced diploma in marketing, communications, journalism, public relations or equivalent. Additional specialized training in one or more areas: stakeholder engagement, project management, copywriting/editing, etc.
• Minimum four (4) years of recent related experience as a marketing communications professional including strong strategy and planning, project management skills, client services, writing/editing, events coordination, and internal communication skills within a Mac environment.
• An equivalent combination of education and experience may be considered.
• Experience in higher education marketing, internal communications, or technology marketing an asset.
• Experience and knowledge of both traditional and digital marketing strategies and tactics.
• Knowledge of Workfront and Microsoft O365 suite an asset.
• Demonstrated ability to: communicate effectively both verbally and in writing; translate complex technical information for non-technical audiences; successfully collaborate with clients, colleagues, and suppliers to deliver high-quality work; manage client expectations within a fast-paced work environment; maintain strong working relationships with others using effective interpersonal skills; manage multiple competing projects, effectively organizing and prioritizing workload; deliver high quality work on time and within project budgets; operate related equipment; work in complex and/or sensitive situations; work independently and take initiative with a minimum of supervision; work as a collaborative team member; use tact/diplomacy and meet work performance standards set by the College; impact and influence without formal authority; work harmoniously with others; coordinate events and facilitate consultation sessions; have advanced proficiency in MS Office Word, Excel, and PowerPoint; be proficient in analytics tools, social media management, web content management systems, email marketing platforms, work and project management systems such as Adobe Workfront and Microsoft Teams, and media databases.

Preferred

• Bachelor’s degree preferred.

Benefits

• Extensive medical, dental, and vision coverage
• Hybrid-work program for eligible positions
• Generous vacation package plus paid time off during college winter closure (1 week in December)
• Employer paid defined benefit pension plan
• Potential eligibility for educational, training, and developmental programs
• Access to on-site daycare subject to availability
• Tuition waivers for courses at Langara College, subject to space availability
• Course/program tuition reimbursements
• Wellness classes and campus engagement events