Responsibilities

• Marketing Communication Specialist, II
• Media Marketing
• Support integrated marketing and communications campaigns across email, digital, public relations, and other channels.
• Assist with marketing and enrollment reporting by collecting, maintaining, and analyzing campaign data.
• Maintain marketing dashboards and recurring reports to evaluate campaign performance and inform strategy.
• Coordinate with internal marketing team, University departments, vendors, and other stakeholders on campaigns and promotional initiatives.
• Email Campaigns & Management
• Coordinate and execute email marketing campaigns, including audience segmentation, list management, scheduling, testing, deployment, and database maintenance.
• Help administer and optimize email marketing platforms, maintaining accurate audience groups, segments, and subscription preferences.
• Public Relations

Requirements

• EQUIVALENCY STATEMENT : 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).
• Marketing Communication Specialist, I: Requires a bachelor’s (or equivalency) + 2 years of directly related work experience or a master’s (or equivalency) degree.
• Marketing Communication Specialist, II: Requires a bachelor’s (or equivalency) + 4 years or a master’s (or equivalency) + 2 years of directly related work experience.

Preferred

• Experience with email marketing platforms such as My Emma, including campaign development, audience segmentation, list management, and performance reporting.
• Experience with analytics and reporting tools such as Google Analytics, Agency Analytics, or Looker Studio, with the ability to collect, interpret, and communicate marketing performance data.
• Strong writing, editing, and proofreading skills, with experience developing content for different audiences and channels.
• Experience with public relations, media outreach, and press or promotional materials.
• Experience with CRM and marketing automation platforms such as Salesforce or Salesforce Marketing Cloud.
• Strong organizational and project coordination skills, with the ability to manage multiple projects and deadlines.
• Experience collaborating with creative teams, program partners, vendors, and other stakeholders.
• Experience in higher education or a similarly complex organization is a plus.