Responsibilities

• Serves on team that provides day-to-day media relations support for UNC Health and UNC School of Medicine.
• Identifies and develops proactive story opportunities.
• Develops relationships with healthcare, medical, science, education and research reporters.
• Follows daily news current, including major developments involving healthcare and research on local, state and national levels.
• Drafts press releases, media statements, pitches, talking points, fact sheets and other communications materials.
• Develops and executes proactive media outreach to local, regional, national and trade media outlets.
• Coordinates interviews and media opportunities involving physicians, researchers, faculty members, patients and institutional leaders.
• Supports media relations team in efforts to track, measure and report earned media coverage and outcomes.
• Promotes research findings published in peer-reviewed journals and advances the visibility of UNC Health and UNC School of Medicine experts through earned media opportunities.
• Assists with enterprise-wide announcements, issues management activities, media events and major organizational initiatives.

Requirements

• Bachelor's degree in Journalism, English, Public Relations, Marketing, Science or related field.
• No licensure or certification required.
• Three (3) year of experience in communications, public relations, marketing or related field.
• Strong verbal and written communication skills; strong customer service skills.