Responsibilities

• Develop and execute communication and marketing strategies to increase awareness and utilization of GSA & AAS acquisition programs and contract vehicles.
• Create clear, accessible content to educate federal buyers and industry on acquisition pathways and program benefits.
• Design compelling visuals for digital media, such as slide decks, flyers, and branded internal and external communications.
• Serve as a storyteller, collaborating with stakeholders to identify, curate, and produce compelling stories that highlight GSA values, mission, and customer successes,
• Align outreach initiatives with agency priorities to support government-wide procurement efficiency and mission delivery.
• Support program adoption by designing targeted campaigns aligned to federal buyer personas and acquisition life cycles.
• Identify growth opportunities through market research, agency engagement, and industry collaboration.
• Provide input for Monthly Status Reports (MSRs) and quarterly deliverable detailing marketing strategy, metrics and project milestones to satisfy contract requirements.
• Serve as a liaison between GSA programs and external stakeholders to drive adoption and engagement.
• Support internal and external meetings, including Town Halls, pipeline calls, and IPC meetings.

Requirements

• Minimum of 5-8 years of experience in marketing, outreach, communications, and/or acquisition program support.
• Bachelor's degree in Marketing, Communications, Business or a related field.
• Must be able to pass a federal background check and obtain a GSA Public Trust credential.
• Proficiency in writing for a GovCon audience, focusing on clarity, professional tone, and adherence to GSA-specific branding guidelines.
• Proficiency in Google Workspace, with higher-level knowledge of Google Slides and Google Docs
• Strong understanding of federal procurement processes and regulations, including FAR.
• Demonstrated ability to engage with federal stakeholders and industry partners at multiple levels.
• Experience developing and executing outreach strategies, events, and digital campaigns in a government environment.
• Progressive experience in creating visual assets and storytelling with a portfolio of produced content.
• Strong analytical, communication, and presentation skills.

Benefits

• Hive Group offers a competitive and comprehensive benefits package, including health insurance (medical, dental, vision), life and disability insurance, retirement contributions, paid leave, federal holidays, professional development opportunities, and lifestyle benefits.