Responsibilities

• drive market success through deep customer understanding, compelling positioning, and effective go-to-market execution.
• serve as the voice of the customer, ensuring our service offerings resonate in the market, enable sales success, and drive growth.
• lead initiatives across customer and competitor intelligence gathering, messaging development, service launch planning, and sales enablement, collaborating cross-functionally with sales, operations, field development, strategy, and leadership.
• Collaborate on go-to-market planning for new service launches
• Partner with internal stakeholders to ensure commercial readiness and alignment on value proposition, messaging and promotion.
• Collaborate on multi-channel campaigns that drive awareness and lead generation.
• Track performance metrics and optimize based on feedback and results.
• Develop sales tools and training materials to support successful customer engagement and service adoption.
• Enable the sales team with positioning guides, objection handling tools, battlecards, and case studies.
• Lead sales enablement sessions to ensure consistent understanding and adoption of messaging and go-to-market strategies.

Requirements

• Bachelor’s degree in life sciences, or related field; advanced degree (MBA, MS, PhD) preferred.
• 5+ years of experience in B2B marketing or product marketing, within pharmaceutical services, CDMO/CRO, biotech, life sciences or related industry.
• Strong understanding of customer buying behaviors in pharmaceutical and biotech sectors.
• Proven experience in positioning development, and sales enablement.
• Excellent communication skills with ability to synthesize technical concepts into customer-centric and sales-centric messaging.
• Highly organized, with strong planning and cross-functional collaboration skills and the ability to manage competing priorities.
• Excellent problem-solving skills.
• Motivated self-starter, ability to work in a fast-paced, collaborative and changing environment
• Some domestic and international travel (up to ~20%).

Preferred

• advanced degree (MBA, MS, PhD) preferred.