Responsibilities

• Lead marketing strategy and growth initiatives for Lutron's commercial shading portfolio and future growth categories.
• Deliver integrated marketing campaigns across digital, PR, events, partnerships, content and sales enablement that drive awareness, specification, adoption, and growth.
• Champion the architecture and design community, translating insights into marketing programs that drive awareness, strengthen industry engagement, influence specification and build long-term brand preference.
• Partner with internal and external teams to launch new products and accelerate market adoption.
• Develop positioning, messaging, and thought leadership that differentiate and strengthen Lutron in existing and new categories.
• Apply customer and market insights to identify opportunities and optimize marketing performance.
• Collaborate cross-functionally with internal and external teams to align strategies and execute successfully.
• Measure and optimize business impact through commercial metrics and KPIs.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 10+ years of experience in B2B marketing, product marketing, market development, or related disciplines.
• Experience developing and executing integrated marketing campaigns for complex B2B products or solutions.
• Strong understanding of specification-driven commercial markets and complex buying ecosystems.
• Experience engaging and influencing architects, designers, and other specification audiences.
• Demonstrated ability to develop customer segmentation, positioning, messaging, and value proposition strategies.
• Experience leveraging customer, market, and competitive insights to inform marketing strategy and business decisions.
• Demonstrated ability to influence across organizations and lead through collaboration.
• Strong strategic thinking, analytical, communication, and storytelling capabilities.
• Proven ability to manage multiple priorities while balancing strategic thinking with execution.

Preferred

• Experience marketing commercial lighting, shading, controls, or other specification-driven solutions.
• Experience introducing and building demand for innovative technologies or new categories.
• Experience measuring marketing effectiveness through business-focused KPIs and commercial outcomes across a variety of tactics.
• Passion for innovation and emerging technologies within the built environment.