Clinical Marketing and Outreach Specialist

San Mateo, CA (On-site)

$72K/yr – $82K/yrMid Level2+ years expFull time

Posted 1 day ago

Job Summary

Own the clinical marketing function from strategy through execution, coordinating campaigns, referral relationships, and outreach to families and professionals.

  • Lead email and outreach campaigns and event marketing in collaboration with Marketing and Communications
  • Build and maintain relationships with referral sources and clinical teams to promote services
  • Develop and deliver marketing materials and training for clinicians and staff

Job Description

Responsibilities

  • Collaborate with colleagues in the Marketing and Communications department to develop and execute Clinical Marketing campaigns including digital and email marketing, promotional materials, conference programs, participant handouts, and signage.
  • Influence development and implementation of marketing plans for the clinical practice and specific clinical programs, including email and outreach campaigns.
  • Build and maintain relationships with referral sources, including mental health providers, school staff, and medical professionals.
  • Write and manage communications to key referral sources, promoting clinical services and engaging parents, educators, and other audiences. Handle all correspondence, including outreach, thank-you notes, and coordination of referral presentations in collaboration with clinicians.
  • Represent the organization and our clinical offerings at receptions and events.
  • Provide marketing training to the clinical team related to referrals, outreach and communication.
  • Analyze the competitive landscape to understand the organization's position and identify optimal strategies for positioning our offerings.
  • Manage professional development and parent workshops, including the development of related marketing materials, presentation skills coaching, and financial reporting. Develop and execute email marketing strategy and campaigns.
  • Perform additional job-related duties as assigned.

Requirements

  • BA/BS degree in communications, marketing, related field from an accredited college or university.
  • 2 years of experience in sales, marketing or a related field with demonstrated creativity in referral generation and outreach initiatives.
  • 1 year of relevant experience in a medical practice, school setting or on a marketing team.
  • Experience leading planning, organizing, and marketing events.
  • Experience using CRM systems, such as Salesforce.
  • Availability to support events that may occur on evenings and weekends.

Benefits

  • Our great compensation package and benefits include medical insurance, 401(k), paid parental leave, dependent care, discounted tickets and entertainment perks programs. For more information about our benefits, please visit our employee benefits website .
Child Mind Institute logo

Child Mind Institute

The Child Mind Institute is an independent national nonprofit dedicated to transforming the lives of children and families struggling with mental health and learning disorders. Our teams work every day to deliver the highest standards of care, advance the science of the developing brain and empower parents, professionals, and policymakers to support children when and where they need it most. Together with our supporters, we’re helping children reach their full potential in school and in life. We share all of our resources freely and do not accept any funding from the pharmaceutical industry.Child Mind Institute is certified as a great workplace by the independent analysts at Great Place to Work®.

Founded in 2009
New York, New York, USA
1.2K employees (38 in marketing)

Salaries

Posted range

$72K/yr – $82K/yr

Taken straight from the job posting.

See all Child Mind Institute salaries

Marketing Team

Marketing Team Size
30 (3% of company)
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
944.9K
Monthly Google Ads Budget
$200.1K
Traffic Source Mix
Search
60.9%
Direct
30.9%
Referral
6.5%
Social
1.1%
Paid
0.5%

Headcount Trend

Current headcount: ~1.2K

Recent News

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Clinical Marketing and Outreach Specialist

Child Mind Institute · San Mateo, CA · On-site