Responsibilities

• Build relationships with clients and develop a deep understanding of their business and objectives to provide best-in-class customer engagement
• Proactively analyze and optimize customers’ advertising campaigns and marketing programs to make strategic recommendations to customers and ensure client objectives are met
• Provide recommendations and training on targeting, implementation, optimization, and reporting
• Support customer education including a best-in-class onboarding experience and ad hoc education needs
• Stabilize performance and grow revenue from new advertisers via proactive optimizations and upsells
• Leverage technology to drive performance-oriented marketing solutions
• Advise on creative and content development, leveraging marketing expertise to maximize performance and delivery
• Work effectively with various cross-functional partners in sales, marketing, finance, technical support, product, product marketing and insights to ensure customer success, troubleshoot campaigns and ensure error-free execution
• Represent the voice of the customer through collaboration with product teams to influence campaign management tools and ensure our customer needs are met
• Co-develop a strategic plan for your book of business with your Account Executive

Requirements

• 3+ years of experience in advertising, marketing, or sales
• 2+ years of media sales, digital media account management or auction based or programmatic campaign management and optimization experience
• BA/BS degree or equivalent practical experience

Preferred

• Demonstrated ability to understand marketing & digital media metrics
• Ability to conduct regular forecasts and reports
• Ability to think strategically with a proven track record of achieving results by connecting a customer’s pressures with data-driven products and solutions
• Demonstrated understanding of internet advertising technology and marketing automation
• Know-how of the digital industry landscape
• Ability to effectively manage time, prioritize tasks and work within deadlines with little supervision
• Strong customer engagement and stakeholder management skills, ownership of agency and client relationships
• Ability to build insights-backed narrative to support strategic storytelling and investment recommendations
• Ability to work independently and collaborate cross-functionally
• Demonstrated commitment to understanding and prioritizing the needs of the customer