Responsibilities

• Manage the execution of Go-To-Market plan deliverables, including defining requirements, coordinating timelines, removing roadblocks, and facilitating the hand-off between teams for execution.
• Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
• Contributes to journey mapping for their respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.
• Leads campaign execution working closely with Creative, Marketing Automation, Analytics, and Legal and Compliance.
• Understands departmental measurements and KPIs based on overall business goals.
• Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.
• Synthesize campaign performance data into meaningful, decision-ready insights that help the team understand what's working, what isn't, and where to invest next.

Requirements

• Educational Requirements
• University (Degree) Preferred
• Work Experience
• 3+ Years Required; 5+ Years Preferred
• Physical Requirements
• Physical Requirements: Sedentary Work
• Career Level
• 7IC
• Qualifications
• 3+ Years Required: - Experience in marketing project management, campaign management, or a related role 5+ Years Preferred: - Proven track record executing campaigns across multiple channels (email, web, direct mail, digital, etc.) - Experience managing complex, multi-stakeholder timelines and workflows; proficiency with WorkFront and AdMaster/Norm Ai - Exceptional written and verbal communication, with the ability to keep stakeholders informed, aligned, and confident in delivery status - Calm and organized under pressure, with strong prioritization skills and a commitment to hitting critical activation dates - Comfort interpreting campaign analytics and translating data into clear, actionable insights and recommendations

Preferred

• Proven track record executing campaigns across multiple channels (email, web, direct mail, digital, etc.)
• Experience managing complex, multi-stakeholder timelines and workflows; proficiency with WorkFront and AdMaster/Norm Ai
• Exceptional written and verbal communication, with the ability to keep stakeholders informed, aligned, and confident in delivery status
• Calm and organized under pressure, with strong prioritization skills and a commitment to hitting critical activation dates
• Comfort interpreting campaign analytics and translating data into clear, actionable insights and recommendations

Benefits

• The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.