Responsibilities

• Develop and execute VCFA's comprehensive enrollment strategy.
• Establish annual and multi-year enrollment goals aligned with institutional priorities.
• Build predictive enrollment models and forecasting tools.
• Lead all admissions operations from inquiry through matriculation.
• Optimize every stage of the recruitment funnel.
• Develop recruitment strategies for domestic and international students.
• Create new pathways into graduate arts education, including certificates, professional studies, and future academic offerings.
• Monitor enrollment KPIs and regularly report progress to executive leadership and the Board.
• Identify and develop institutional partnerships, recruitment collaborations, and audience expansion opportunities.
• Establish institutional yield and melt-reduction strategy, including benchmarking against peer institutions.

Requirements

• Bachelor's degree required
• Minimum 10 years of progressively responsible leadership experience
• Experience motivating and mobilizing teams
• Demonstrated ability to analyze, synthesize, report on, and use key data for informed decision-making
• Experience in higher education enrollment, mission-driven organizations, media, nonprofit, or related sectors.
• Strong understanding of enrollment strategy and CRM systems.
• Experience leading integrated marketing campaigns.
• Excellent analytical and financial management skills.
• Exceptional communication and storytelling abilities.
• Proven experience leading organizational change.

Preferred

• Master's degree preferred.
• Graduate education
• Arts education
• Low-residency or online education
• Slate CRM
• AI-powered enrollment systems
• Digital marketing analytics
• Brand development
• Creative industries