Channel Marketing Manager

Beloit, WI (Hybrid)

$88K/yr – $145K/yrSenior Level5+ years expFull time

Posted 11 days ago

Job Summary

Own and drive channel marketing strategies and activation programs across foodservice channels, turning insights into concrete plans, activation calendars, and sales enablement while coordinating with Sales and partner teams.

  • Channel strategy, growth planning and activation
  • Collaboration with sales, brokers, and distributors to maximize ROI
  • Cross-functional leadership across trade shows, promotions, and merchandising

Job Description

Responsibilities

  • Channel Strategy & Growth Planning: Develop annual channel marketing strategies aligned to business objectives, portfolio priorities, and AOP plans.
  • Identify growth opportunities across broadline, chain, regional, independent, non-commercial, C&U, cash & carry, eCommerce, and emerging channels.
  • Translate customer, operator, consumer, and market insights into actionable channel plans, selling stories, and activation presentations.
  • Partner with Sales leadership to prioritize investments and optimize growth opportunities.
  • Customer Marketing & Channel Activation: Lead customer-specific marketing programs, new product launch activations, seasonal promotions, distributor initiatives, and operator conversion programs.
  • Build annual channel activation calendars aligned to innovation launches, seasonal selling opportunities, customer priorities, and commercial focus areas.
  • Collaborate with key partners to grow brand visibility, merchandising, menu penetration, and portfolio growth.
  • Represent Foodservice Brands in customer engagements, distributor meetings, sales planning, and partner discussions.
  • Sales Enablement, POS & Merchandising: Develop customer presentations, POS, sales toolkits, merchandising solutions, promotional assets, and customer-ready materials.
  • Ensure channel materials align with brand positioning, portfolio priorities, campaign messaging, and Kerry standards.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, Project Management, or related field.
  • 5+ years of experience in Channel Marketing, Trade Marketing, Customer Marketing, Brand Marketing, Sales Enablement, Foodservice, Beverage, or CPG.
  • Strong understanding of foodservice distribution, distributor marketing, operator needs, customer activation, selling tools, and channel merchandising.
  • Experience partnering with Sales, brokers, distributors, customer marketing teams, and cross-functional marketing groups.
  • Strong project management, communication, presentation, stakeholder management, and collaboration skills.
  • Ability to translate insights, data, performance reporting, customer feedback, and market trends into strategies and recommendations.
  • Self-directed, proactive, accountable, detail-oriented, and comfortable managing shifting priorities and ambiguity.
  • Availability to travel up to 30%.

Preferred

  • Experience in foodservice, beverage, specialty coffee, restaurant, distributor, non-commercial, or eCommerce channels.
  • Experience building customer presentations, sales toolkits, POS, merchandising programs, launch assets, and trade show materials.
  • Familiarity with sales enablement platforms, content management tools, digital marketing, and marketing technology platforms.
  • Experience supporting broadline distributors, chain operators, regional accounts, cash & carry, C&U, healthcare, and independent operator channels.

Benefits

  • Kerry offers a competitive benefits package, including medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, Employee Share Plan, Life, disability, and accident insurance, and tuition reimbursement.
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Kerry

3.6 Glassdoor

Every day, millions of people throughout the world consume foods and beverages containing Kerry’s taste and nutrition solutions. We are committed to making the world of food and beverage better for everyone, and dedicated to our Purpose, Inspiring Food, Nourishing Life. At Kerry, we are proud to provide our customers – some of the world’s best-known food, beverage and pharma brands – with the expertise, insights and know-how they need to deliver products that people enjoy and feel better about consuming. Kerry is a company rich in heritage and resources. Over the past five decades, our focus on changing lifestyles, the globalisation of food tastes and ever-evolving consumer needs has brought us to a market-leading global position. Today, we are firmly established as a world leader in the food, beverage and pharma industries, with 22,000+ staff and 150+ innovation and manufacturing centres across 30+ countries.Learn more about Kerry: www.kerry.com

Founded in 1972
Naas, County Kildare, IRL
16K employees (864 in marketing)
67% recommend to a friend
87% CEO approval

Salaries

Posted range

$88K/yr – $145K/yr

Taken straight from the job posting.

See all Kerry salaries

Marketing Team

Marketing Team Size
777 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
161.7K
Monthly Google Ads Budget
$3
Traffic Source Mix
Search
42.5%
Direct
39.3%
Referral
9.8%
Social
7.1%
Paid
1.1%

Headcount Trend

Current headcount: ~16.5K

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Channel Marketing Manager

Kerry · Beloit, WI · Hybrid