Channel Marketing Manager

Abingdon, Oxfordshire, UK (Hybrid)

Salary Not AvailableMid Level5+ years exp

Posted 6 weeks ago

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Job Summary

Own global channel partner marketing by turning product and account priorities into multi‑channel campaigns that boost partner engagement, pipeline, and ROI.

  • Channel Marketing: Lead the end to end plan across global partners with sales and product teams to align with priorities.
  • Partner Enablement & Communications: Build onboarding, ongoing enablement and a consistent partner communications rhythm.
  • Portal & Events: Manage the partner portal and plan global partner events to drive adoption and collaboration.

Job Description

Responsibilities

  • Channel Marketing Plan & Execution: Own and lead the global partner marketing plan with regional Sales, Product Management and Brand Marketing alignment to marketing, product and account priorities.
  • Demand Generation: Design and execute joint demand generation activities from bespoke top-tier campaigns to scalable Campaigns in a Box for broader channel ROI.
  • Localization: Translate global marketing campaigns into local partner plans with high impact messaging.
  • Events & Activation: Plan, deliver and support global channel partner events.
  • Brand Campaign Activation: Support global brand campaigns through distribution partners.
  • Partner Engagement & Enablement: Communicate with and engage partner audiences through onboarding and enablement programs.
  • Content & Toolkit Creation: Create and maintain campaign toolkits, partner content, enablement materials and marketing resources.
  • Relationship & Reviews: Build strong relationships with new and existing partners and run regular marketing reviews for joint plans.
  • Portal Management: Support development and execution of the partner portal with content updates and engagement tracking.

Requirements

  • Minimum 5 years in B2B channel or partner marketing or related marketing roles, ideally in industrial/tech sectors.
  • Hands-on experience developing and executing partner marketing programmes and campaigns.
  • Strong commercial mindset linking marketing activity to pipeline and revenue impact.
  • Experience in a matrixed, international environment with global teams.
  • Strong analytical skills with campaign performance tracking and dashboards.
  • Ability to translate complex priorities into clear partner-facing communications.
  • Excellent stakeholder management and communication skills.
  • Comfortable in a lean team with prioritization and multitasking abilities.

Benefits

  • Generous company pension (up to 10.5% matched).
  • Hybrid working arrangement.
  • Company shares.
  • Health cash plan (Medicash).
  • Eyecare scheme (Specsavers).
  • Corporate life insurance.
  • 25 days holiday plus birthday off after 1 year.
  • 3 days holiday purchase.
  • 14 weeks paid parental leave.
  • Cycle to work scheme.

Crowcon Detection Instruments Ltd

CROWCON DETECTION INSTRUMENTS LIMITED is an electrical/electronic manufacturing company based out of 172 BROOK DRIVE, MILTON PARK MILTON, ABINGDON, United Kingdom.

Milton, England, GBR
2 employees

Headcount Trend

Current headcount: ~3

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