Category Marketing Manager, FoodServices

Irvine, CA (Remote)

$104K/yr – $136K/yrMid Level5+ years expFull time

Posted 4 months ago

Job Summary

Own category strategy and commercialization for a Ventura Foods food service range by steering cross-functional product development, GTM, and portfolio optimization with operators and national accounts.

  • Own category insights, plans, and portfolio optimization to drive growth.
  • Lead NPD from concept to launch with R&D, culinary, and sales partners.
  • Shape integrated GTM with sales tools, promotions, and digital campaigns and measure ROI.

Job Description

  • Category Strategy & Insights: Analyze category performance, operator trends, and competitive dynamics to identify growth opportunities and inform category plans.
  • Translate market insights into actionable business recommendations including product innovation, pricing strategy, and portfolio optimization.
  • Develop category expertise and serve as the internal subject matter expert across Ventura Foods.
  • Innovation & Product Development: Lead cross-functional new product development initiatives from concept through commercialization in partnership with R&D, Culinary, Sales, and Operations.
  • Define product positioning, value proposition, pricing strategy, and launch plans for new product introductions.
  • Conduct post-launch performance reviews to optimize product performance and identify future innovation opportunities.
  • Commercialization & Go-to-Market: Develop integrated go-to-market strategies including sales tools, promotions, and digital marketing campaigns.
  • Partner with Digital Marketing to execute lead generation programs and measure campaign effectiveness and ROI.
  • Build compelling product narratives and category stories that resonate with operators, distributors, and national account customers.
  • Sales Enablement & Customer Engagement: Support national accounts and distributor partners with product recommendations, formula selection, and category solutions.
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Ventura Foods

Ventura Foods is a leading foodservice company that excels in providing food solutions that exceed customers’ expectations for great-tasting flavors and high-quality ingredients. Our products are proudly served on the menus of restaurants and shelves of major retailers across North America, and in more than 60 other countries around the world. Headquartered in Irvine, California, Ventura Foods has offices in Singapore, Canada and Mexico, as well as 14 manufacturing plants, three culinary centers and numerous distribution facilities. We boast a portfolio of beloved brands including LouAna® Cooking Oil, as well as high-quality foodservice brands like Hidden Valley® Ranch, Mel-Fry®, SunGlow® and Sauce CraftTM. We also make custom products that enable restaurants and chefs to create unique menus items. We take great pride in nurturing and developing our team of nearly 4,000 employees by providing purposeful work, strong team support and opportunities for personal growth. As a values-driven company, we bring world-class service and products to our customers while exhibiting Integrity, Customer Focus, Teamwork and Personal Ownership. Through it all, we remain passionate about working towards the shared mission of helping our customers delight their customers.

Irvine, California, USA
2.5K employees (47 in marketing)

Salaries

Posted range

$104K/yr – $136K/yr

Taken straight from the job posting.

See all Ventura Foods salaries

Marketing Team

Marketing Team Size
47 (2% of company)

Traffic Signals

Monthly Visitors
68.8K
Traffic Source Mix
Search
31%
Direct
57.5%
Referral
7%
Social
3.8%
Paid
0.6%

Headcount Trend

Current headcount: ~2.7K

Recent News

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Category Marketing Manager, FoodServices

Ventura Foods · Irvine, CA · Remote