Responsibilities

• Establish and maintain relationships with the university by engaging with student organizations, university departments, and athletics to drive awareness, partnerships, and referrals.
• Execute various outreach marketing strategies including campus marketing, tabling at events such as housing fairs, participating in dorm/competitor storms, and performing outreach to local businesses.
• Directly engage with students to promote our student housing property and brand.
• Develop and distribute compelling marketing materials, including giveaway materials and social media content.
• Ensure that materials are effectively deployed within the market.
• Conduct market research to identify trends, assess competitor marketing activity, and understand student needs and preferences.
• Share insights with the property management team to enhance outreach efforts.
• Track, analyze, and report on outreach efforts to generate high-quality leads and measure campaign effectiveness.
• Make data-driven suggestions to improve future marketing strategies.
• Work closely with the marketing team to align outreach efforts with property goals and objectives.

Requirements

• High school diploma or equivalent and working towards a degree in Marketing, Communications, Public Relations, or a related field.
• Experience in marketing, event planning, or student outreach is preferred.
• Demonstrated ability to work in a growing, fast-paced environment managing multiple projects simultaneously.
• Strong social media skills including experience in content creation.
• Demonstrated ability to engage and connect with diverse groups and generate leads.
• Ability to have a positive and innovate approach to problem-solving.
• Demonstrate a high level of integrity and professionalism.
• Ability to work nights and weekends based on event and campaign schedule.