Responsibilities

• Direct the strategic design and launch of managed and self-service campaigns, serving as a trusted strategic advisor.
• Act as an internal resource and subject matter authority for media planning, audience segment strategies, and campaign activation.
• Lead client and agency meetings to provide expert guidance on tactical media execution, audience modeling, campaign health, and ad-serving technologies.
• Showcase deep knowledge across diverse media channels, such as paid search, onsite/offsite programmatic display, custom digital sponsorships, CTV, social platforms (Meta, Pinterest, TikTok), digital out-of-home, and in-store experiential tactics (demos, TV wall displays, sampling).
• Apply full-funnel marketing principles to align with client goals across top-funnel awareness, mid-funnel consideration, and lower-funnel conversions.
• Collaborate with Sales and Account Management to build data-driven, strategic media plans that deliver on client KPIs.
• Engage in high-impact initiatives that elevate the Campaign Management team and broader cross-functional units.
• Present campaign performance metrics, actionable insights, and optimization strategies during routine check-ins with internal and external partners.
• Uncover organic upsell and incremental revenue opportunities alongside Sales through campaign wins, test-and-learn frameworks, and seasonal moments.
• Work closely with Media Insights to develop robust campaign measurement frameworks and performance stories.

Requirements

• Bachelor's Degree in Marketing, Advertising, Journalism, or a related discipline.
• 3+ years of experience in campaign execution, optimization, bid management, or digital media operations across paid search, programmatic, social, or publisher networks.
• Strong command of core digital metrics (CPM, ROAS, CPC, CTR, New-to-Brand) with the analytical capability to manipulate media math for strategic optimizations.
• Proven client-facing background with a proactive knack for flagging potential risks and communicating effective solutions.
• Solid grasp of foundational interactive and traditional media planning elements.
• Advanced proficiency in Microsoft Office: Excel (pivot tables, complex data analysis), PowerPoint (visual story building), Word, and Outlook.
• Familiarity with enterprise software such as Salesforce, Jira, Tableau, SQL, or Power BI.

Preferred

• 3+ years of hands-on experience managing or advising on multi-channel digital campaigns (display, video, paid social, search, experiential).
• Deep technical expertise in programmatic ecosystems, including DSPs, DMPs, and ad exchanges.
• Demonstrated track record of building media strategies that successfully expand advertiser investment within retail media environments.

Benefits

• Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).