Responsibilities

• Manage end-to-end execution of sold branded content campaigns across formats and channels (social, articles, video).
• Write clear, engaging, on-brand copy tailored to platform and audience.
• Manage production timelines and creative resources (designers, video producers, creators).
• Work closely with Client Success Managers to deliver on-brand messaging and address client feedback as necessary.
• Support planning, launch, and optimization of paid social campaigns across Meta, YouTube, and TikTok, including hands-on setup in ad manager tools, in partnership with the Senior Director of Branded Content.
• Test and iterate on social content and ad formats to evolve branded content offerings.
• Collaborate with the social team on new sellable franchises and series.
• Collaborate with the Research team to test content through effectiveness studies and apply learnings to future campaigns.

Requirements

• Minimum of 5 years of content production and campaign management experience, including hands-on experience with paid social.
• Strong working knowledge of paid social platforms, ad formats, and ad manager tools, with experience managing campaigns in partnership with senior stakeholders.
• Deep understanding of the social media landscape, trends, and how brands activate on social.
• Excellent writing skills with the ability to tailor copy by platform and audience.
• Strong attention to detail, project management, collaboration, and creative production skills.

Preferred

• Experience working at a media publisher or agency preferred; parenting category experience a plus.
• Proficiency with project management tools, including Asana, is a plus.

Benefits

• Competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental and vision coverage, as well as life and disability benefits.
• Flexible Spending Accounts (FSAs).
• A 401(k) with company match.
• Employee Stock Purchase Plan.
• Flexible Time Off.
• Volunteer Time Off and paid holidays.
• Family building and caregiving support and generous Family Care and Parental leave.
• Fitness Reimbursement and access to wellness programs.